Dumb Animals

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Content Warning!
The following work contains content and material that some may find shocking. Reader discretion is advised.

Dumb Animals is the name of a public information film, made by a charity known as "Respect For Animals" attempting to stop animal fur trading.

The commercial begins with three women in the boutique showing off their fur coats with pop music playing along in the background, However, as they start to spin, their coats spreading out blood right in front of the people with animals screaming in the background. The commercial ends with a woman walking out while holding a coat that was covered in blood, and a text displaying "It takes up to 40 dumb animals to make a fur coat, But only one to wear it."

A poster for "Dumb Animals" was created through the collaborative efforts of art director Jeremy Pemberton and renowned fashion photographer David Bailey. The poster featured the lower body of a woman donning a short black skirt, tights, and high-heeled shoes. Behind her trailed a fur coat, leaving a trail of bright red blood in its wake. The work was commissioned by the anti-fur organization Lynx as a protest against the fur industry, forming part of a compelling campaign in collaboration with Greenpeace.[1]



NOTE: The following video contains graphic content!

  • youtube.com/watch?v=D8MDnWPTheg
  • Earlier version: youtube.com/watch?v=MFP4dT_nIL4
Dumb Animals is part of a series on  
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