The Nun - YouTube Ads: Difference between revisions
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|to advertise = ''[[wikipedia:The Nun (2018 film)|The Nun]]'' | |to advertise = ''[[wikipedia:The Nun (2018 film)|The Nun]]'' | ||
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[[wikipedia:The Nun (2018 film)|'''The Nun''']] is a Gothic supernatural horror film directed by Corin Hardy and written by Gary Dauberman, from a story by Dauberman and James Wan. It is a spin-off of 2016's ''[[Wikipedia:The Conjuring 2|The Conjuring 2]]'' and the [[Wikipedia:The Conjuring Universe|The Conjuring Universe]]. It was released in September 2018. | [[wikipedia:The Nun (2018 film)|'''The Nun''']] is a Gothic supernatural horror film directed by Corin Hardy and written by [[wikipedia:Gary Dauberman|Gary Dauberman]], from a story by Dauberman and [[wikipedia:James Wan|James Wan]]. It is a spin-off of 2016's ''[[Wikipedia:The Conjuring 2|The Conjuring 2]]'' and the [[Wikipedia:The Conjuring Universe|The Conjuring Universe]]. It was released in September 2018. | ||
In August 2018, an advertising campaign for the film began on [[YouTube]]. However, instead of using the film's trailer, users were instead tricked by a 5-second unskippable ad by The Nun (Valak). | In August 2018, an advertising campaign for the film began on [[YouTube]]. However, instead of using the film's trailer, users were instead tricked by a 5-second unskippable ad by The Nun (Valak). | ||
The ads would lure the user into a false sense of security, by doing one of the following: | |||
* A few seconds of a volume icon going up and down (much like macOS/iOS) for a few seconds, to trick the user into thinking it's an advert by Apple before The Nun appears with an incredibly loud scream. (This was the only one found, meaning the others are lost.) | * A few seconds of a volume icon going up and down (much like [[wikipedia:macOS|macOS]]/[[wikipedia:iOS|iOS]]) for a few seconds, to trick the user into thinking it's an advert by Apple before The Nun appears with an incredibly loud scream. (This was the only one found, meaning the others are lost.) | ||
* A fake buffering logo, to trick the user into thinking the ad is struggling to load, then The Nun (Valak) appears with a loud scream. | * A fake buffering logo, to trick the user into thinking the ad is struggling to load, then The Nun (Valak) appears with a loud scream. | ||
* Nothing about 5 seconds, then The Nun pops up along with a loud scream. | * Nothing about 5 seconds, then The Nun pops up along with a loud scream. | ||
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* Fades into a hall, then slowly moves down the room, a bell tolls, then The Nun appears. | * Fades into a hall, then slowly moves down the room, a bell tolls, then The Nun appears. | ||
After many users complaints, YouTube pulled the ads from their site for containing "shocking content". | After many users' complaints, YouTube pulled the ads from their site for containing "shocking content". | ||
Other users claim a very similar ad is on Instagram & Snapchat, but rather than being one of the aforementioned ads, it's a flashing warning sign. | Other users claim a very similar ad is on Instagram & Snapchat, but rather than being one of the aforementioned ads, it's a flashing warning sign. | ||
Revision as of 19:31, 31 March 2022
The Nun is a Gothic supernatural horror film directed by Corin Hardy and written by Gary Dauberman, from a story by Dauberman and James Wan. It is a spin-off of 2016's The Conjuring 2 and the The Conjuring Universe. It was released in September 2018.
In August 2018, an advertising campaign for the film began on YouTube. However, instead of using the film's trailer, users were instead tricked by a 5-second unskippable ad by The Nun (Valak).
The ads would lure the user into a false sense of security, by doing one of the following:
- A few seconds of a volume icon going up and down (much like macOS/iOS) for a few seconds, to trick the user into thinking it's an advert by Apple before The Nun appears with an incredibly loud scream. (This was the only one found, meaning the others are lost.)
- A fake buffering logo, to trick the user into thinking the ad is struggling to load, then The Nun (Valak) appears with a loud scream.
- Nothing about 5 seconds, then The Nun pops up along with a loud scream.
- A spinning ball, much like the "Beach ball of death" found on Apple Macs.
- Fades into a hall, then slowly moves down the room, a bell tolls, then The Nun appears.
After many users' complaints, YouTube pulled the ads from their site for containing "shocking content".
Other users claim a very similar ad is on Instagram & Snapchat, but rather than being one of the aforementioned ads, it's a flashing warning sign.
Trivia
- Brad Johnson, the actor who portrayed the zombie in various K-fee commercials, mentioned The Nun ad in an interview with Rhys Productions 11 when he was asked if he had a favorite jumpscare from a movie/piece of media. He mentioned that one of the film's ads jumpscare him in the cinema and it caused him to throw his popcorn.
Links
NOTE: The following links contains a screamer!
- The video is 4 seconds long, so be warned! youtube.com/watch?v=N436v51QBkk
- YouTube's Official statement regarding the ad: twitter.com/TeamYouTube/status/1029185298524123137
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