K-fee commercials: Difference between revisions
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{{Quote|Ever been so wide awake?|K-fee's iconic advertising campaign}} | {{Quote|Ever been so wide awake?|K-fee's iconic advertising campaign}} | ||
In April 2004, | In April 2004, the German beverage company [[wikipedia:Jump scare#In advertising|'''K-fee''']] released nine 20-second-long television commercials as part of their ''Wide Awake'' campaign to advertise their coffee drink. These commercials have been heavily criticized for their content and many feel that the adverts are very unprofessional and upsetting. However, their shocking nature is designed to simulate the effect that the product has on the viewer. | ||
The commercials consist of peaceful scenes, such as a car driving down a grassy hillside to soothing music. However, at some point in the ad, the scene gets briefly interrupted by either a zombie or a gargoyle screaming at the camera, followed by the company's advertising campaign and the product, accompanied by a fast heartbeat. | The commercials consist of peaceful scenes, such as a car driving down a grassy hillside to soothing music. However, at some point in the ad, the scene gets briefly interrupted by either a zombie or a gargoyle screaming at the camera, followed by the company's advertising campaign and the product, accompanied by a fast heartbeat. | ||
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An episode of ''[[Wikipedia:The Tonight Show with Jay Leno|The Tonight Show with Jay Leno]]'', aired in April 2005, featured a segment where the audience and [[wikipedia:Jay Leno|Jay]] reacted to K-fee's ''Car'' commercial. It was hosted on K-fee's official website from 2004 to 2007 along with the other adverts. The K-fee ''Car'' commercial was also featured in 2005 on ''[[wikipedia:...on Television|Tarrant on TV]]'', a famous British show, as well as on ''[[America's Funniest Home Videos]]''. | An episode of ''[[Wikipedia:The Tonight Show with Jay Leno|The Tonight Show with Jay Leno]]'', aired in April 2005, featured a segment where the audience and [[wikipedia:Jay Leno|Jay]] reacted to K-fee's ''Car'' commercial. It was hosted on K-fee's official website from 2004 to 2007 along with the other adverts. The K-fee ''Car'' commercial was also featured in 2005 on ''[[wikipedia:...on Television|Tarrant on TV]]'', a famous British show, as well as on ''[[America's Funniest Home Videos]]''. | ||
On January 29th, 2021, Rhys Lapsley (Wollstone Studios, Rhys Productions 11 on this wiki) uploaded a [[Screamer Wiki:K-Fee : The Infamous Commercials Documentary|one-hour documentary video]] featuring the actors from the commercials as well as several others involved in their | On January 29th, 2021, Rhys Lapsley (Wollstone Studios, Rhys Productions 11 on this wiki) uploaded a [[Screamer Wiki:K-Fee : The Infamous Commercials Documentary|one-hour documentary video]] featuring the actors from the commercials as well as several others involved in their production. | ||
== The commercials == | == The commercials == | ||
Each commercial had both German and English versions, with the captions at the end in the respective language. There was also either a zombie or a gargoyle at the end of each advert. The zombie was played by American actor Brad Johnson, and the gargoyle was played by his brother, | Each commercial had both German and English versions, with the captions at the end in the respective language. There was also either a zombie or a gargoyle at the end of each advert. The zombie was played by American actor Brad Johnson, and the gargoyle was played by his brother, Adam Johnson. These ads were first aired on television on April 30th, 2005. [[File:K-fee_zombie.jpg|thumb|250px|The K-fee zombie actor, Brad Johnson]] | ||
== Commercials featuring the zombie == | == Commercials featuring the zombie == | ||
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The video starts with a field of wildflowers and a pollinating bee. It then cuts to a meadow with some bicycles leaning against a large tree, and the camera stops moving at a certain point. The zombie, not long afterward, shows up from the left side of the screen and screams. | The video starts with a field of wildflowers and a pollinating bee. It then cuts to a meadow with some bicycles leaning against a large tree, and the camera stops moving at a certain point. The zombie, not long afterward, shows up from the left side of the screen and screams. | ||
=== Surfing === | === Surfing === | ||
This is a far away view of a person on a beach going to the ocean to go surfing. Then the zombie appears from the right side of the screen and screams. (The zombie chroma key seems to be the same one used in the Car/Auto ad, but it's zoomed in.) This commercial is also known as Beach 3, or Surfer. | This is a far away view of a person on a beach going to the ocean to go surfing. Then the zombie appears from the right side of the screen and screams. (The zombie chroma key seems to be the same one used in the Car/Auto ad, but it's zoomed in. It isn’t as blurry as in Car/Auto. The Zombie’s chroma key here has an extra frame though.) This commercial is also known as Beach 3, or Surfer. | ||
[[File:K-fee_gargoyle.jpg|thumb|250px|The K-fee gargoyle actor, Adam Johnson]] | [[File:K-fee_gargoyle.jpg|thumb|250px|The K-fee gargoyle actor, Adam Johnson]] | ||
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=== Love === | === Love === | ||
* '''''English version '''(0:33)'': The ad starts with lullaby music and a young girl's voice saying, "Mummy mummy, how much do you love me?" Then, a woman's voice says: "I love you from here to the moon." "How far is that?" "Hm. It's so far." "Is that so much?" "Yes, my love. I love you so much. Now close your eyes sweetie, and listen while I read you a story. Once upon a time, there was a little | * '''''English version '''(0:33)'': The ad starts with lullaby music and a young girl's voice saying, "Mummy mummy, how much do you love me?" Then, a woman's voice says: "I love you from here to the moon." "How far is that?" "Hm. It's so far." "Is that so much?" "Yes, my love. I love you so much. Now close your eyes sweetie, and listen while I read you a story. Once upon a time, there was a little doormouse called Piff. One day, it went..." Then, the sentence gets interrupted by the same loud scream used in the other commercials. Then, a voice reads "Ever been so wide awake? K-fee. Canned caffeine with coffee." | ||
* '''''German version''' (0:37)'': Kind: "Mama, Mama, wie lieb hast du mich?" Mama: "Ich hab dich von hier bis zum Mond lieb!" Kind: "Wie weit ist denn das?" Mama: "Das ist sooooo weit." Kind: "Ist das soooo doll?" Mama: "Ja, mein Süßes. Soooo doll lieb hab ich dich. Und jetzt macht mein kleines Krümelchen mal die Augen zu und hört schön hin, denn jetzt les ich dir noch eine kleine Geschichte vor… Es war einmal eine kleine Haselmaus namens Piff. Eines Morgens…" | * '''''German version''' (0:37)'': Kind: "Mama, Mama, wie lieb hast du mich?" Mama: "Ich hab dich von hier bis zum Mond lieb!" Kind: "Wie weit ist denn das?" Mama: "Das ist sooooo weit." Kind: "Ist das soooo doll?" Mama: "Ja, mein Süßes. Soooo doll lieb hab ich dich. Und jetzt macht mein kleines Krümelchen mal die Augen zu und hört schön hin, denn jetzt les ich dir noch eine kleine Geschichte vor… Es war einmal eine kleine Haselmaus namens Piff. Eines Morgens…" | ||
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== Parodies == | == Parodies == | ||
On the Internet, an alternate ending shows, instead of the product and the slogan, the text: "'''Now...Go Change Your Shorts And Get Back To Work!'''" in Arial Black instead of the normal ending; the video has gained over 24 million views as of 2025.<ref>'''youtube.com/watch?v=HqGsT6VM8Vg''' - version with alternate text.</ref> Other manifestations of this ad include being sent as part of a chain mail which supposedly depicts a ghost appearing during the filming of a television ad (sometimes from Great Britain); the viewer is instructed to follow the car closely, as a "mist" is supposed to appear next to the car at some point. The "mist", of course, never does appear, and the commercial plays out as described above, much to the chagrin of the viewer. | On the Internet, an alternate ending shows, instead of the product and the slogan, the text: "'''Now...Go Change Your Shorts And Get Back To Work!'''" in Arial Black instead of the normal ending; the video has gained over 24 million views as of 2025.<ref>'''youtube.com/watch?v=HqGsT6VM8Vg''' - version with alternate text.</ref> Other manifestations of this ad include being sent as part of a chain mail which supposedly depicts a ghost appearing during the filming of a television ad (sometimes from Great Britain); the viewer is instructed to follow the car closely, as a "mist" is supposed to appear next to the car at some point. The "mist", of course, never does appear, and the commercial plays out as described above, much to the chagrin of the viewer. | ||
A picture of the famous road from the commercials is one of the possible [[Wikipedia:404 error|404 error]] images given on [[Screamer Wiki]]. | |||
=== The Amazing World of Gumball === | === The Amazing World of Gumball === | ||
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==== <u>'''English''':</u> ==== | ==== <u>'''English''':</u> ==== | ||
*'''Car:''' youtube.com/watch?v=buhMz2Bh4cc | *'''Car:''' youtube.com/watch?v=buhMz2Bh4cc | ||
*'''Car (Different Branding Text)''': youtube.com/watch?v= | *'''Car (Different Branding Text)''': youtube.com/watch?v=r5UT7qFpbF8?feature=shared | ||
*'''Fishing:''' youtube.com/watch?v=HGTsojFNm1s | *'''Fishing:''' youtube.com/watch?v=HGTsojFNm1s | ||
*'''Buddha:''' youtube.com/watch?v=378At8DUXzE | *'''Buddha:''' youtube.com/watch?v=378At8DUXzE | ||
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*'''Golf:''' youtube.com/watch?v=31z8xaYDONA | *'''Golf:''' youtube.com/watch?v=31z8xaYDONA | ||
==== '''<u>English</u>''': ==== | ==== '''<u>English</u>''': ==== | ||
*'''Car:''' youtube.com/watch?v= | *'''Car:''' youtube.com/watch?v=EDzURytSxgg | ||
*'''Beach:''' youtube.com/watch?v= | *'''Beach:''' youtube.com/watch?v= oFKjqLapKO0 | ||
*'''Golf:''' youtube.com/watch?v= | *'''Golf:''' youtube.com/watch?v= oiJUXAVIST0 | ||
==Languages== | ==Languages== | ||