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{{Infobox
{{Infobox
|title = The Chase
|name = The Chase
|image = IFAW The chase.jpg
|image = IFAW The chase.jpg
|imagecaption = For pity's sake, pull this ad for traumatising everyone aired on TV
|maker = IFAW/International Fund
|maker = IFAW/International Fund
|type = Public Service Announcement
|type = Public Service Announcement
|date = 1997
|date = 1997
|imagecaption =It's Not the Foxes Who Are Sly.
}}
}}
'''The Chase''' is an Australian PSA made in 1997. It was produced by the charity International Fund for Animal Welfare (IFAW), whose goal is to protect animals and the places they call home.
'''The Chase''' is an Australian PSA made in 1997. It was produced by the charity [[wikipedia:International Fund for Animal Welfare|International Fund for Animal Welfare]] (IFAW), whose goal is to protect animals and the places they call home.


The ad begins with an establishing shot of a forest. We see more of the forest afterward, from the point of view of a scared fox running through it. The sound effects used imply that the fox is being chased by a dog throughout the shot. At one point, the fox narrowly avoids getting hit by a car. The fox runs into a hole, and the shot fades to black.
The ad begins with an establishing shot of a forest. We see more of the forest afterward, from the point of view of a scared fox running through it. The sound effects used imply that the fox is being chased by a dog throughout the shot. At one point, the fox narrowly avoids getting hit by a car. The fox runs into a hole, and the shot fades to black.


In the next shot, the camera spins out of control, and the picture turns red; implying the fox was pulled out of its hole and slaughtered. We then see a slideshow of the following images, each one accompanied by a gunshot sound effect:
In the next shot, the camera spins out of control, and the picture turns red; implying the fox was pulled out of its hole and slaughtered. We then see a slideshow of the following images, each one accompanied by a gunshot sound effect:
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* Another shot of the vixen's head.
* Another shot of the vixen's head.
* The mutilated body of the vixen, lying in the grass.
* The mutilated body of the vixen, lying in the grass.
A final message, in white text over a black screen, reads "For pity's sake, ban fox hunting now. Your MP has the power."
A final message, in white text over a black screen displayed "For pity's sake, ban fox hunting now. Your MP has the power."
== Link ==
== Link ==
<u>NOTE</u>: The following video contains [[graphic content]]!
<u>NOTE</u>: The following video contains [[graphic content]]!

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