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Fire Kills PSA
The particular Fire Kills PSA from the UK, circa 2008 the PSA that contained a screamer at the endd.
The PSA
The ad is shot home video style. It depicts a sleeping man with a cigar in-between his fingers. He's on a couch and was watching television. The camera focuses on the cigar, which has part of it sagging, threatening to fall off. Just as it does, the video cuts to a flaming skull zooming into the screen with the same scream from The Maze, before fading to the final message.
Link
NOTE: The following video contains a screamer!
youtube.com/watch?v=A_4x-GRC52A(Video Deleted)- youtube.com/watch?v=jnQHQLXyO3A (Video Reuploaded)