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[[File:Fire Kills.jpg]]
[[File:Fire Kills.jpg|right|200px]]
An advert of Fire Kills campaign from the UK, circa 2008, which contains a [[screamer]].
An advert of Fire Kills campaign from the UK, circa 2008, which contains a [[screamer]].


The ad is shot in the style of a home video. It depicts a man sleeping on a couch with a cigarette between his fingers. The camera focuses on the cigar, part of which is sagging and near the point of falling off. As it falls, the video cuts to a flaming skull rushing on screen, with the same scream used in [[Winterrowd]] games and [[The Maze]] playing.
The ad is shot in the style of a home video. It depicts a man sleeping on a couch with a cigarette between his fingers. The camera focuses on the cigar, part of which is sagging and near the point of falling off. As it falls, the video cuts to a flaming skull rushing on screen, with the same scream used in [[Winterrowd.com|Winterrowd]] games and [[The Maze]] playing.


The video fades to the message "''Fires started by cigarettes kill someone every four days. Put it Out, Right out.''" displayed on a black screen. The logo is shown at the end of the advert.
The video fades to the message "''Fires started by cigarettes kill someone every four days. Put it Out, Right out.''" displayed on a black screen. The logo is shown at the end of the advert.

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