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K-fee commercials: Difference between revisions
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In April 2005, a German beverage company named [[wikipedia:Jump scare#In advertising|'''K-fee''']] released nine 20-second-long television commercials as part of their ''Wide Awake'' campaign to advertise their coffee drink. These commercials have been heavily criticized for their content and many feel that the adverts are very uncommercial and upsetting, though their shocking visual is built to simulate the effect that the product has on the viewer. | In April 2005, a German beverage company named [[wikipedia:Jump scare#In advertising|'''K-fee''']] released nine 20-second-long television commercials as part of their ''Wide Awake'' campaign to advertise their coffee drink. These commercials have been heavily criticized for their content and many feel that the adverts are very uncommercial and upsetting, though their shocking visual is built to simulate the effect that the product has on the viewer. | ||
The commercials consist of peaceful scenes, such as a car driving down a grassy hillside to soothing music. However, at some point in the ad, the scene gets briefly interrupted by either a zombie or a gargoyle screaming at the camera, followed by the company's slogan and the product, accompanied by | The commercials consist of peaceful scenes, such as a car driving down a grassy hillside to soothing music. However, at some point in the ad, the scene gets briefly interrupted by either a zombie or a gargoyle screaming at the camera, followed by the company's slogan and the product, accompanied by a fast heartbeat. | ||
K-fee received a lot of complaints from their viewers, and soon after that, the ads stopped being aired on television. Some people say that on some other occasions, a warning message was displayed before the advert played, informing any young children, easily scared individuals, and people with heart or certain health conditions to not view the footage. However, this is unproven. | K-fee received a lot of complaints from their viewers, and soon after that, the ads stopped being aired on television. Some people say that on some other occasions, a warning message was displayed before the advert played, informing any young children, easily scared individuals, and people with heart or certain health conditions to not view the footage. However, this is unproven. | ||
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=== Commercials featuring the zombie === | === Commercials featuring the zombie === | ||
* '''Car ''(Auto in German)''''': The commercial begins with a relaxing scene of a white car driving down a grassy hillside to soothing music. When the car passes behind a large tree, the camera follows. Once it pans off the tree, the car is gone. Then, a zombie suddenly pops into the scene very briefly accompanied by <span>a frightening scream,</span> scaring the viewer. This commercial is more commonly known as ''Ghost Car, Spooky Car'' or | * '''Car ''(Auto in German)''''': The commercial begins with a relaxing scene of a white car driving down a grassy hillside to soothing music. When the car passes behind a large tree, the camera follows. Once it pans off the tree, the car is gone. Then, a zombie suddenly pops into the scene very briefly accompanied by <span>a frightening scream,</span> scaring the viewer. This commercial is more commonly known as ''Ghost Car, Spooky Car'' or ''Scary Car Commercial''. The commercial was filmed at [https://goo.gl/maps/kB7FZJDSDA3cBSCx7 36°46'09.3"N 119°15'21.9"W], which is located near Kings Canyon Joint Unified, California.<ref>https://twitter.com/georainbolt/status/1613692024770727936</ref> | ||
* '''Fishing ''(Angler in German)''''': This shows a man fishing in a lake, and not long afterward the zombie appears, surprisingly not looking directly into the camera as it screams. | * '''Fishing ''(Angler in German)''''': This shows a man fishing in a lake, and not long afterward the zombie appears, surprisingly not looking directly into the camera as it screams. | ||
* '''Yoga''': This shows a person practicing yoga on a cliff, and as soon as the person lifts their hand, the zombie seemingly appears out of nowhere, screaming. Its face is obscured by the dark. This commercial was likely filmed at [[Wikipedia:Joshua Tree National Park|Joshua Tree National Park]]<ref>34° 00′ 58.18″ N, 116° 09′ 34.27″ W</ref>. | * '''Yoga''': This shows a person practicing yoga on a cliff, and as soon as the person lifts their hand, the zombie seemingly appears out of nowhere, screaming. Its face is obscured by the dark. This commercial was likely filmed at [[Wikipedia:Joshua Tree National Park|Joshua Tree National Park]]<ref>34° 00′ 58.18″ N, 116° 09′ 34.27″ W</ref>. | ||
* '''Meadow ''(Wiese in German)''''': The video starts with a field of wildflowers and a pollinating bee. It then cuts to a meadow with some bicycles leaning against a large tree, and the camera stops moving at a certain point. Not long afterward, the zombie shows up from the left side of the screen and screams. | * '''Meadow ''(Wiese in German)''''': The video starts with a field of wildflowers and a pollinating bee. It then cuts to a meadow with some bicycles leaning against a large tree, and the camera stops moving at a certain point. Not long afterward, the zombie shows up from the left side of the screen and screams. | ||
* '''Surfing''': This is a faraway view of a person on a beach going to the ocean to go surfing. Then the zombie appears from the right side of the screen and screams. The zombie chroma key seems to be the same one used | * '''Surfing''': This is a faraway view of a person on a beach going to the ocean to go surfing. Then the zombie appears from the right side of the screen and screams. The zombie chroma key seems to be the same one used in the Car/Auto ad, but it's zoomed in. Also, This commercial is also known as Beach 3, Or Surfer. | ||
[[File:K-fee_gargoyle.jpg|thumb|250px|The K-fee gargoyle actor, Adam Johnson]] | [[File:K-fee_gargoyle.jpg|thumb|250px|The K-fee gargoyle actor, Adam Johnson]] | ||
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== Parodies == | == Parodies == | ||
On the Internet, an alternate ending shows, instead of the product and the slogan, the text: "'''Now...Go Change Your Shorts And Get Back To Work!'''" in Arial Black instead of the normal ending; the video has gained over 12 million views as of 2018.<ref>youtube.com/watch?v=HqGsT6VM8Vg Version with alternate text.</ref> Other manifestations of this ad include being sent as part of a chain | On the Internet, an alternate ending shows, instead of the product and the slogan, the text: "'''Now...Go Change Your Shorts And Get Back To Work!'''" in Arial Black instead of the normal ending; the video has gained over 12 million views as of 2018.<ref>youtube.com/watch?v=HqGsT6VM8Vg Version with alternate text.</ref> Other manifestations of this ad include being sent as part of a chain mail which supposedly depicts a ghost appearing during the filming of a television ad (sometimes from Great Britain); the viewer is instructed to follow the car closely, as a "mist" is supposed to appear next to the car at some point. The "mist", of course, never does appear, and the commercial plays out as described above, much to the chagrin of the viewer. | ||
=== The Amazing World of Gumball === | === The Amazing World of Gumball === | ||
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File:So wach warst du noch nie.png|"So wach warst du noch nie." | File:So wach warst du noch nie.png|"So wach warst du noch nie." | ||
File:Kaffee in hohen Dosen.png|"Kaffee in hohen Dosen" | File:Kaffee in hohen Dosen.png|"Kaffee in hohen Dosen" | ||
File:Kaffee in hohen Dosen. with orange bottom text.png|Kaffee in hohen dosen with the orange text "Schrei als Klingelton? www.k-fee.de" (Translated to | File:Kaffee in hohen Dosen. with orange bottom text.png|Kaffee in hohen dosen with the orange text "Schrei als Klingelton? www.k-fee.de" (Translated to English as "Scream as a ringtone? www.k-fee.de") | ||
File:Ever been so wide awake.png|"Ever been so wide awake?" | File:Ever been so wide awake.png|"Ever been so wide awake?" | ||
File:Canned caffeine with coffee.png|"Canned caffeine with coffee." | File:Canned caffeine with coffee.png|"Canned caffeine with coffee." | ||
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File:K-fee Zombie and Batboy.jpg|Brad ''(Zombie)'' and Adam ''(Batboy)'' on the recording set. | File:K-fee Zombie and Batboy.jpg|Brad ''(Zombie)'' and Adam ''(Batboy)'' on the recording set. | ||
File:K-fee June 2004.jpg|Adam Johnson being turned into Batboy. | File:K-fee June 2004.jpg|Adam Johnson being turned into Batboy. | ||
File:Another behind the scenes photo of Brad Johnson as the K-fee Zombie.png|Another behind the scenes photo of Brad Johnson as the K-fee Zombie | File:Another behind the scenes photo of Brad Johnson as the K-fee Zombie.png|Another behind-the-scenes photo of Brad Johnson as the K-fee Zombie | ||
File:K-fee Car.png|K-fee ''Car'' commercial. | File:K-fee Car.png|K-fee ''Car'' commercial. | ||
File:K-fee Golf.png|K-fee ''Golf'' commercial. | File:K-fee Golf.png|K-fee ''Golf'' commercial. | ||
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== Videos == | == Videos == | ||
<center><youtube width=" | <center><youtube width="320" height="180">APpqWBzQ8QU</youtube><youtube width="320" height="180">lnnxURHT2Ak</youtube><youtube width="320" height="180">trd0L675Lrg</youtube><youtube width="320" height="180">0HXlNh6nxpQ</youtube><youtube width="320" height="180">-jyzLMP3Euc</youtube></center> | ||
[[File:KfeeNoScream.ogg|K-fee Car music without the scream.]] | [[File:KfeeNoScream.ogg|K-fee Car music without the scream.]] | ||
K-fee Car ad soundtrack. | K-fee Car ad soundtrack. | ||
== Trivia == | |||
* This is currently the [[Special:LongPages|'''third-largest page''']] for one of these commercials, having {{PAGESIZE:{{FULLPAGENAME}}|R}} bytes as of the current revision. | |||
* This article was nominated in the featured article on Screamer Wiki on January 11th, 2019. | |||
== References == | == References == | ||
