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Samara Morgan/Sadako Yamamura is the main antagonist of the 1991 horror novel Ring. In 1998, the film based on the novel was made, and the film became massively popular and had many sequels, and even a remake for western audiences in 2002 named "The Ring" in which the character was renamed to "Samara Morgan".
Samara was a very popular character during the time screamers on the internet began becoming more and more popular, so footage or still shots of her soon started being used in screamers.