Gunshot - Philippine Cancer Society

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Content Warning!
The following work contains content and material that some may find shocking. Reader discretion is advised.

Gunshot is a public information film made in 2004 by the Philippine Cancer Society, a nonprofit organization dedicated to helping men and women affected by cancer in the Philippines.

The ad starts with a man sitting down in a dining room chair and reading the newspaper. He holds a cigarette in one hand, pulls out a lighter, puts the cigarette in his mouth, and then starts smoking. Suddenly, a man's corpse collapses and bleeds profusely on the walls, accompanied by a loud gunshot, before a text appears on the screen that states; "If you smoke, you're killing yourself." and cuts to another "55 Filipinos die everyday from tobacco related illness. Stop now." at the end of the ad.


NOTE: The following video contains graphic content!


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