The showcase video begins with the text, "This is a picture of cookies made from scratch and a cup of milk." The video then shows a photo (since sharing images on Facebook apparently didn't exist back then) of a patriotic cup of milk and some burnt cookies. After 20 seconds, an eyeless picture of Regan MacNeil pops up with a whispering scream.
After the screamer ends, the video asks "Did it scare ya! Get ur friends and family to watch this and post a video response with their reaction. Thanks for watching!"
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NOTE: The following video contains a screamer!