When you see it
From Screamer Wiki
It's an image in GIF format with Jeff the Killer.
The image is about a picture of a building with a couple there at the balcony with a red circle right next to them. The image says "When you see it" and in a few seconds, Jeff the Killer and a ghost girl pops up.
Link
NOTE: The following link contains a jumpscare moment.
- giphy.com/gifs/scary-surprise-when-you-see-it-czOMLB846il3y