The Nun - YouTube Ads: Difference between revisions
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[[File:NUNvolume.png|thumb]] | |||
Description== | |||
== Description == | |||
The Nun is a horror movie coming out in September 2018. | The Nun is a horror movie coming out in September 2018. | ||
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In August 2018, The Nun started it's adveritising campign up on YouTube, however, rather than be the movies trailer, users were instead tricked by a 5 second, unskippable ad, by The Nun. | In August 2018, The Nun started it's adveritising campign up on YouTube, however, rather than be the movies trailer, users were instead tricked by a 5 second, unskippable ad, by The Nun. | ||
The ads would lure the user into a false sense of security, by doing one of the following: | The ads would lure the user into a false sense of security, by doing one of the following: | ||
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WARNING! The following links contain screamers! | WARNING! The following links contain screamers! | ||
The Nun: Volume Ad: youtube.com/watch?v=N436v51QBkk | |||
Official YouTube statement regarding the ad: https://twitter.com/TeamYouTube/status/1029185298524123137 | Official YouTube statement regarding the ad: https://twitter.com/TeamYouTube/status/1029185298524123137 | ||
Revision as of 04:13, 15 August 2018
Description
The Nun is a horror movie coming out in September 2018.
The Advertising Campaign
In August 2018, The Nun started it's adveritising campign up on YouTube, however, rather than be the movies trailer, users were instead tricked by a 5 second, unskippable ad, by The Nun.
The ads would lure the user into a false sense of security, by doing one of the following:
- A few seconds of a volume icon going up and down (much like MacOS/iOS) for a few seconds, to trick the user into thinking it's an advert by Apple, before The Nun pops up with an incredibly loud scream.
- A fake buffering logo, to trick the user into thinking the ad is struggling to load, then The Nun pops up with a loud scream.
- Nothingness for 5 seconds, then The Nun pops up with a loud scream.
On August 15th, 2018, after many users complaints, YouTube have pulled the ads from their site for "shocking content".
Links
WARNING! The following links contain screamers!
The Nun: Volume Ad: youtube.com/watch?v=N436v51QBkk
Official YouTube statement regarding the ad: https://twitter.com/TeamYouTube/status/1029185298524123137
