K-fee commercials: Difference between revisions

{{Featured}}<br><br>

{{Infobox

|Name = K-fee commercials

|Picture = HRK-fee.JPG

|Quote = A screenshot from the '''K-fee Car''' commercial.

|Maker = K-fee, Jung von Matt, Cobblestone Filmproduktion

|Release date = April, 2005 <br>''(recorded in 2004)''

|Type = Television commercial

In April 2005, a German beverage company named '''K-fee''' released nine 20-second long television commercials as part of their ''Wide Awake'' campaign to advertise their coffee drink. These commercials have been heavily criticized for their content and many feel that the adverts are very uncommercial and upsetting, though its shocking visual is built to simulate the effect that the product has on the viewer.

The commercials consist of a peaceful scene, such as a car driving down a grassy hillside to soothing music. However, at some point in the ad, the scene gets briefly interrupted by either a zombie or a gargoyle screaming at the camera, followed by the company's slogan and the product.

K-fee received a lot of complaints from their viewers, and soon after that, the ads stopped being aired on television. Some people say that on some other occasions, a warning message was displayed before the advert played, informing any young children, individuals who are easily scared, and people with heart or certain health conditions to not view the footage. However, this is unproven.

An episode of ''{{Wikipedia|The Tonight Show with Jay Leno}}'', aired in April 2005, featured a segment where the audience and Jay reacted to K-fee's ''Car'' commercial. It was hosted on K-fee's official website back in 2004 to 2007 along with the other adverts. The K-fee ''Car'' commercial was also featured in 2005 on ''Tarrant on TV'', a famous British show, as well as on ''America's Funniest Home Videos''.

== '''The commercials''' ==

Each commercial had a German version and an English version, with the captions at the end in the respective language. There was also either a zombie or a gargoyle at the end of each advert. The zombie was played by American actor Brad Johnson, and the gargoyle was played by his brother, ''Adam Johnson''. These ads were first aired on television on April 30th, 2005. [[File:K-fee_zombie.jpg|thumb|250px|The K-fee zombie actor, Brad Johnson]]

=== '''Commercials featuring the zombie''' ===

* '''Car ''(Auto in German)''''': The commercial begins with a relaxing scene of a white car driving down a grassy hillside to soothing music. When the car passes behind a large tree, the camera follows. Once it pans off the tree, the car is gone. Then, a zombie suddenly pops into the scene very briefly accompanied by <span>a frightening scream,</span> scaring the viewer. This commercial is more commonly known as ''Ghost Car, Spooky Car'' or the ''Scary Car Commercial''

* '''Yoga''': This shows a person practicing yoga on a cliff, and as soon as the person lifts their hand, the zombie seemingly appears out of nowhere, screaming. Its face is obscured by the dark. This commercial was likely filmed at {{Wikipedia|Joshua Tree National Park}}<ref>34° 00′ 58.18″ N, 116° 09′ 34.27″ W</ref>.

* '''Meadow ''(Wiese in German)''''': The video starts out with a field of wildflowers and a pollinating bee. It then cuts to a meadow with some bicycles leaning against a large tree, and the camera stops moving at a certain point. Not long afterward, the zombie shows up from the left side of the screen and screams.

* '''Surfing''': This is a faraway view of a person on a beach going to the ocean to go surfing. Then the zombie appears from the right side of the screen and screams.

=== '''Commercials featuring the gargoyle''' ===

* '''Boardwalk ''(Weg in German)''''': This shows a relaxing scene of a boardwalk near a beach, with a jogger in the distance who can be heard breathing, and soon stops to take a break and look at the beach. The camera then pans to the beach as well, and shortly after it stops moving, the gargoyle appears upside-down and screams. This commercial is also known as ''Beach 2''. This commercial was filmed at Moonstone Beach Bordwalk in Cambria, CA.

* '''Golf''': A man is shown golfing from far away. Eventually, a faint putting sound is heard, and shortly afterward, the gargoyle appears upside-down and screams. This is the only spot that does not include any background music. This commercial was likely filmed at PGA West's [https://www.pgawest.com/arnold-palmer-private-course Arnold Palmer Private Course] in Palm Springs, CA.

=='''K-fee radio advertisements'''==

=== '''Investment''' ===

* '''''English version '''(0:29)'': The ad starts with a man saying the following: "Would you like to know how to make more of your money? Then, listen carefully. We've got an investment tip for you that promises top returns. This investment will guarantee you a worry-free life and allow you to fulfill cherished dreams. All with a monthly payment starting from just 20 euros. All you have to do..." Then, the sentence gets interrupted by the same loud scream used in the other K-fee commercials. Then, a voice reads "Ever been so wide awake? K-fee. Canned caffeine with coffee."

=== '''Love''' ===

* '''''English version '''(0:33)'': The ad starts with lullaby music and a young girl's voice saying the following: "Mummy mummy, how much do you love me?" Then, a woman's voice says: "I love you from here to the moon." "How far is that?" "Hm. It's so far." "Is that so much?" "Yes, my love. I love you so much. Now close your eyes sweetie, and listen while I read you a story. Once upon a time, there was a little dormouse called Piff. One day, it went..." Then, the sentence gets interrupted by the same loud scream used in the other K-fee commercials. Then, a voice reads "Ever been so wide awake? K-fee. Canned caffeine with coffee."

=== '''Relaxation''' ===

* '''''English version''' (0:49)'': The ad starts with the same music used in the K-fee Buddha commercial. Then, a soft-spoken woman's voice saying the following: "And now, an exercise to help you relax. Make yourself comfortable. Close your eyes. Breathe in deeply through your nose. Keep your mouth shut. Feel that deep breath go down to your tummy. In, and out. And in, and out. And in, and out. And in, and..." Then, the sentence gets interrupted by the same loud scream used in the other K-fee commercials. Then, a voice reads "Ever been so wide awake? K-fee. Canned caffeine with coffee."

=== '''Christmas''' ===

* '''''English version''''' ''(0:51)'': The ad starts with the sound of a clock ticking. Then, a Santa Claus voice says the following: "Ah, Christmas time again at last. And we all have such wonderful childhood memories. Pretty little crooked houses, with chimneys puffing out trails of smoke. Ha, yes. And the icicles glistening in the moonlight all around. The snow crunches softly under our feet, and when we come into the cozy warmth of our houses, the smell of delicious baked apples and freshly baked mince pies, and oh how excited we are when we finally, finally hear the sound signaling the arrival of Christmas day"; the sentence then gets interrupted by the same loud scream used in the other K-fee commercials. Then, a voice reads "Ever been so wide awake? K-fee. Canned caffeine with coffee."

== '''K-fee light-version advertisements''' ==

In December 2005, K-fee released new commercials for their line of Latte macchiato drinks that parodied their own prank flash-style commercials. Using the footage from three of K-fee's most popular commercials (Auto, Beach, and Golf), the company replaced the zombie or gargoyle at the end of the ad with a less frightening image, followed by the text "Jetzt auch mit weniger Koffein." (which translates as "Now also available with less caffeine") and a picture of a Latte Macchiato or Latte Macchiato Vanilla bottle. The Latte Macchiato commercials were only made in German and used the same soundtracks from the originals with a higher pitch. These ads were first aired on television on December 27th, 2005.

* '''Beach ''(Light)''''': A smiling teddy bear (possibly a hand puppet) appears instead of the gargoyle and giggles. The piano music in the background is higher pitched than in the original version. This spot advertises K-fee Latte Macchiato Classic.

* '''Auto ''(Light)''''': A man in a light polo shirt appears from the bottom instead of the zombie and softly says “Boo!” in an effeminate, almost teasing voice. Once again, the background music is higher-pitched, and the advertised product is K-fee Latte Macchiato Classic.

* '''Golf ''(Light)''''': A man in a Demon mask appears from below instead of the upside-down gargoyle from above and says “Roooaaar!” in a calm voice. He can already be seen clumsily attempting to hide at the bottom of the screen before he rises up. There are more birds chirping in the background than in the original version. This spot advertises K-fee Latte Macchiato Vanilla.

== '''K-fee magazine advertisements''' ==

Between December 2006 and February 2009, K-fee released multiple pictures based advertisements within magazine's presumably in Germany. Not much is known about these advertisements, such as what magazines they appeared in.

== '''Awards''' ==

K-fee has won two awards for their advertisements.

* '''Shots Award 2004. Issue #83''': K-fee's ''Beach'' and ''Golf'' television commercials.<ref>video.screamer.wiki/videos/watch/f6744986-845c-4a17-aec4-184a1634891f</ref>

== '''Cast & Crew''' ==

[[File:K-fee crew.jpg|thumb|220x220px|The '''K-fee crew''' on recording set, June 10th, 2004.]]

*'''Director''': Kai Sehr

*'''Actors''': Brad Johnson ''(Zombie)'', Adam Johnson ''(Gargoyle / Batboy)''

*'''Producer''': Kai Stoecker

*'''Advertising Agency''': Jung von Matt (Hamburg, Germany)

*'''Creative Directors''': Costantin Kaloff, Ove Gley

*'''Art Director''': Frank Aldorf

*'''Production Company''': Cobblestone Filmproduktion

*'''Sound Design''': Doublehead

*'''Post Production''': Deli Pictures

*'''Copywriters''': Daniel Frericks, Eskil Puhl

== '''Parodies''' ==

On the Internet, an alternate ending shows, instead of the product and the slogan, the text: "'''Now...Go Change Your Shorts And Get Back To Work!'''" in Arial Black instead of the normal ending; the video has gained over 12 million views as of 2018.<ref>youtube.com/watch?v=HqGsT6VM8Vg Version with alternate text.</ref> Other manifestations of this ad include being sent as part of a chain-mail which supposedly depicts a ghost appearing during the filming of a television ad (sometimes from Great Britain); the viewer is instructed to follow the car closely, as a "mist" is supposed to appear next to the car at some point. The "mist", of course, never does appear, and the commercial plays out as described above, much to the chagrin of the viewer.

=== '''Re-enactments''' ===

[[YouTube]] user Timotunes began uploading a series of [[K-fee Commercial Re-enactments (Timotunes)|re-enactment videos]] starting in October 2016 as a tribute to the original K-Fee commercials. They follow the same concept as the original ads, showing a few seconds of unrelated footage, which eventually gets interrupted by the K-fee zombie or gargoyle.

In addition to the re-enactments, Timotunes also uploaded the footage of the zombie and gargoyle with a green screen or purple screen effect, allowing viewers to create their own versions of the commercials.

=== '''The Amazing World of Gumball''' ===

In the Cartoon Network animated series ''{{Best|The Amazing World of Gumball}}'', the episode named "The Internet", parodies the K-fee commercials. In one scene, Gumball and Darwin appear randomly browsing the web while watching videos. Among these videos, they come across what is implied to be the K-fee Car ad.<ref>https://www.amazon.com/gp/video/detail/B00DI3AZDI/ref=atv_dp#btf-product-details The Internet episode.</ref>

 

== '''Gallery''' ==

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</gallery>

 

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==Trivia==

*There is a rumor claiming that an old woman had died from a heart attack in Germany when one of the ads had aired, and K-fee had created the Latte Macchiato parodies 5 years later as a response. {{Cite}}

*There is debate on where the exact location for the background footage of "Auto" is. It is widely believed to be France, but some say it is somewhere in the state of Oregon in the United States of America, and some others claim it was near Berlin, Germany, which was where the company was headquartered until they eventually closed several years later due to poor sales on their products.

<u>NOTE</u>: The following videos contain [[Screamer|screamers]]!

 

==== <u>'''English'''</u> ====

*'''Car''': bitchute.com/video/34dHoJFEqyAC/

*'''Fishing''': youtube.com/watch?v=HGTsojFNm1s

*'''Buddha''': youtube.com/watch?v=378At8DUXzE

*'''Golf''': youtube.com/watch?v=HDGAn_KaJd0

*'''Beach''': video.screamer.wiki/videos/watch/e269eb4b-0ae4-4d53-ab74-9a1017c5bfa4

*'''Meadow''': youtube.com/watch?v=XwGJIU8eFUM

*'''Yoga''': youtube.com/watch?v=C1GzUfmFMmk

*'''Surfing''': youtube.com/watch?v=-JUbW0c885Q

*'''Boardwalk''': youtube.com/watch?v=hRCXh0924qE

 

==== <u>'''German'''</u> ====

*'''Auto''': youtube.com/watch?v=nAJz11chQDc

*'''Fishing''': youtube.com/watch?v=5L5nLvPsb38

*'''Buddha''': youtube.com/watch?v=n6iOXV_fHTY

*'''Buddha (Possible unfinished version)''': youtube.com/watch?v=d1mDJhkXzro

*'''Golf''': bitchute.com/video/NuVvgTFaSt0E/

*'''Beach''': youtube.com/watch?v=hAlz3-xtkTY

*'''Beach (Possible unfinished version)''': youtube.com/watch?v=UHhcI1569FI

*'''Meadow''': youtube.com/watch?v=cR-hHVEw3r8

*'''Yoga''': youtube.com/watch?v=92cAL1GEmKU

*'''Surfing''': youtube.com/watch?v=erSh4x6VF8E

*'''Boardwalk''': youtube.com/watch?v=aKgl9A_hsT8

<u>NOTE</u>: The following videos contain [[Screamer|screamers]]!

* '''Investment''': youtube.com/watch?v=y-nXSyxI7Kg

* '''Love''': youtube.com/watch?v=Pp3fm8mUtic

* '''Relaxation''': youtube.com/watch?v=nfYpiZ2gw8o

* '''Christmas''': youtube.com/watch?v=HlNUI7VA1fE

 

*'''Car''': youtube.com/watch?v=Z8N0QiHc43M

*'''Beach''': youtube.com/watch?v=EdZuqmi7-5M

*'''Golf''': youtube.com/watch?v=31z8xaYDONA

*'''Français''': https://fr.screamer.wiki/Publicit%C3%A9s_K-fee