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K-fee commercials (view source)

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|to advertise = A coffee drink
|to advertise = A coffee drink
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{{Quote|Ever been so wide awake?|K-fee's iconic slogan}}
{{Quote|Ever been so wide awake?|K-fee's iconic advertising campaign}}


In April 2005, a German beverage company named [[wikipedia:Jump scare#In advertising|'''K-fee''']] released nine 20-second-long television commercials as part of their ''Wide Awake'' campaign to advertise their coffee drink. These commercials have been heavily criticized for their content and many feel that the adverts are very uncommercial and upsetting. However, their shocking visual is built to simulate the effect that the product has on the viewer.
In April 2004, a German beverage company named [[wikipedia:Jump scare#In advertising|'''K-fee''']] released nine 20-second-long television commercials as part of their ''Wide Awake'' campaign to advertise their coffee drink. These commercials have been heavily criticized for their content and many feel that the adverts are very uncommercial and upsetting. However, their shocking visual is built to simulate the effect that the product has on the viewer.


The commercials consist of peaceful scenes, such as a car driving down a grassy hillside to soothing music. However, at some point in the ad, the scene gets briefly interrupted by either a zombie or a gargoyle screaming at the camera, followed by the company's slogan and the product, accompanied by a fast heartbeat.
The commercials consist of peaceful scenes, such as a car driving down a grassy hillside to soothing music. However, at some point in the ad, the scene gets briefly interrupted by either a zombie or a gargoyle screaming at the camera, followed by the company's advertising campaign and the product, accompanied by a fast heartbeat.


K-fee received a lot of complaints from their viewers, and soon after that, the ads stopped being aired on television. Some people say that on some other occasions, a warning message was displayed before the advert played, informing any young children, easily scared individuals, and people with heart or certain health conditions to not view the footage. However, this is unproven.
K-fee received a lot of complaints from their viewers, and soon after that, the ads stopped being aired on television. Some people say that on some other occasions, a warning message was displayed before the advert played, informing any young children, easily scared individuals, and people with heart or certain health conditions to not view the footage. However, this is unproven.
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* '''Car ''(Auto in German)''''': The commercial begins with a relaxing scene of a white car driving down a grassy hillside to soothing music. When the car passes behind a large tree, the camera follows. Once it pans off the tree, the car is gone. Then, a zombie suddenly pops into the scene very briefly accompanied by <span>a frightening scream,</span> scaring the viewer. This commercial is more commonly known as ''Ghost Car, Spooky Car'' or ''Scary Car Commercial''. The commercial was filmed at [https://goo.gl/maps/kB7FZJDSDA3cBSCx7 36°46'09.3"N 119°15'21.9"W], which is located near Kings Canyon Joint Unified, California.<ref>https://twitter.com/georainbolt/status/1613692024770727936</ref>
* '''Car ''(Auto in German)''''': The commercial begins with a relaxing scene of a white car driving down a grassy hillside to soothing music. When the car passes behind a large tree, the camera follows. Once it pans off the tree, the car is gone. Then, a zombie suddenly pops into the scene very briefly accompanied by <span>a frightening scream,</span> scaring the viewer. This commercial is more commonly known as ''Ghost Car, Spooky Car'' or ''Scary Car Commercial''. The commercial was filmed at [https://goo.gl/maps/kB7FZJDSDA3cBSCx7 36°46'09.3"N 119°15'21.9"W], which is located near Kings Canyon Joint Unified, California.<ref>https://twitter.com/georainbolt/status/1613692024770727936</ref>
* '''Fishing ''(Angler in German)''''': This shows a man fishing in a lake, and not long afterward the zombie appears, surprisingly not looking directly into the camera as it screams.
* '''Fishing ''(Angler in German)''''': This shows a man fishing in a lake, and not long afterward the zombie appears, surprisingly not looking directly into the camera as it screams.
* '''Yoga''': This shows a person practicing yoga on a cliff, and as soon as the person lifts their hand, the zombie seemingly appears out of nowhere, screaming. The dark obscures its face. This commercial was likely filmed at [[Wikipedia:Joshua Tree National Park|Joshua Tree National Park]]<ref>34° 00′ 58.18″ N, 116° 09′ 34.27″ W</ref>.
* '''Yoga''': This shows a person practicing yoga on a cliff, and as soon as the person lifts their hand, the zombie seemingly appears out of nowhere, screaming. (The zombie chroma key seems to be the same one used in the Fishing/Angler ad, but the dark obscures its face.) This commercial was likely filmed at [[Wikipedia:Joshua Tree National Park|Joshua Tree National Park]]<ref>34° 00′ 58.18″ N, 116° 09′ 34.27″ W</ref>.
* '''Meadow ''(Wiese in German)''''': The video starts with a field of wildflowers and a pollinating bee. It then cuts to a meadow with some bicycles leaning against a large tree, and the camera stops moving at a certain point. Not long afterward, the zombie shows up from the left side of the screen and screams.
* '''Meadow ''(Wiese in German)''''': The video starts with a field of wildflowers and a pollinating bee. It then cuts to a meadow with some bicycles leaning against a large tree, and the camera stops moving at a certain point. The zombie, not long afterward, shows up from the left side of the screen and screams.
* '''Surfing''': This is a faraway view of a person on a beach going to the ocean to go surfing. Then the zombie appears from the right side of the screen and screams. The zombie chroma key seems to be the same one used in the Car/Auto ad, but it's zoomed in. Also, This commercial is also known as Beach 3, or Surfer.
* '''Surfing''': This is a far away view of a person on a beach going to the ocean to go surfing. Then the zombie appears from the right side of the screen and screams. (The zombie chroma key seems to be the same one used in the Car/Auto ad, but it's zoomed in.) This commercial is also known as Beach 3, or Surfer.


[[File:K-fee_gargoyle.jpg|thumb|250px|The K-fee gargoyle actor, Adam Johnson]]
[[File:K-fee_gargoyle.jpg|thumb|250px|The K-fee gargoyle actor, Adam Johnson]]
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== K-fee light-version advertisements ==
== K-fee light-version advertisements ==
In December 2005, K-fee released new commercials for their line of Latte macchiato drinks that parodied their prank flash-style commercials. Using the footage from three of K-fee's most popular commercials (Auto, Beach, and Golf), the company replaced the zombie or gargoyle at the end of the ad with less-frightening characters, followed by the text "Jetzt auch mit weniger Koffein." (which translates as "Now also available with less caffeine")  or in the English version, "Now, without so much caffeine."  and a picture of a Latte Macchiato or Latte Macchiato Vanilla bottle. The Latte Macchiato commercials were made in English and German and used the same soundtracks from the originals with a higher pitch. These ads were first aired on television on December 27th, 2005.
In December 2005, K-fee released new commercials for their line of Latte Macchiato drinks that parodied their prank flash-style commercials. Using the footage from three of K-fee's most popular commercials (Auto, Beach, and Golf), the company replaced the zombie or gargoyle at the end of the ad with a man (for the zombie) or teddy bear (for the gargoyle) or demon-masked face (for the "upside-down" gargoyle), followed by the text "Jetzt auch mit weniger Koffein." (translated to English as "Now With Less Caffeine")  or in the English version, "Now, without so much caffeine."  and a picture of a Latte Macchiato Classic or Latte Macchiato Vanilla bottle. The Latte Macchiato commercials were made in English and German and used the same soundtracks from the original versions but higher-pitched. These ads were first aired on television on December 27th, 2005.
* '''Beach ''(Light)''''': A smiling teddy bear (possibly a hand puppet) appears instead of the gargoyle and giggles. The piano music in the background is higher pitched than in the original version. This spot advertises K-fee Latte Macchiato Classic.
* '''Auto ''(Light)''''': A man in a light polo shirt appears from the bottom instead of the zombie and softly says “Boo!” in an effeminate, almost teasing voice. The advertised product is K-fee Latte Macchiato Classic.
* '''Auto ''(Light)''''': A man in a light polo shirt appears from the bottom instead of the zombie and softly says “Boo!” in an effeminate, almost teasing voice. Once again, the background music is higher-pitched, and the advertised product is K-fee Latte Macchiato Classic.
* '''Beach ''(Light)''''': A smiling teddy bear (possibly a hand puppet) appears instead of the gargoyle and giggles. The advertised product is K-fee Latte Macchiato Classic.
* '''Golf ''(Light)''''': A man in a Demon mask appears from below instead of the upside-down gargoyle from above and says "Roooaaar!" in a calm voice. He can already be seen clumsily attempting to hide at the bottom of the screen before he rises. More birds are chirping in the background than in the original version. This spot advertises K-fee Latte Macchiato Vanilla.
* '''Golf ''(Light)''''': The demon-masked face appears (but zoomed in) and roars. (he can already be seen clumsily attempting to hide at the bottom of the screen before he rises.) More birds are chirping in background than in the original version. The advertised product is K-fee Latte Macchiato Vanilla.


== K-fee magazine advertisements ==
== K-fee magazine advertisements ==
Between December 2006 and February 2009, K-fee released multiple picture-based advertisements in magazines presumably in Germany. Not much is known about these advertisements, such as what magazines they appeared in.
Between December 2006 and February 2009, K-fee released multiple picture-based advertisements in magazines presumably in Germany. Little is known about these advertisements, such as what magazines they appeared in.


== Awards ==
== Awards ==
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=== The Amazing World of Gumball ===
=== The Amazing World of Gumball ===
In the Cartoon Network animated series ''[[wikipedia:The Amazing World of Gumball|The Amazing World of Gumball]]'' ([[wikipedia:The Amazing World of Gumball (season 2)|season 2]]) episode named "The Internet", parodies the K-fee commercials. In one scene, Gumball and Darwin appear randomly browsing the web while watching videos. Among these videos, they come across what is implied to be the K-fee Car ad.<ref>https://www.amazon.com/gp/video/detail/B00DI3AZDI/ref=atv_dp#btf-product-details The Internet episode.</ref>
In the British-American Cartoon Network animated series ''[[wikipedia:The Amazing World of Gumball|The Amazing World of Gumball]]'' ([[wikipedia:The Amazing World of Gumball (season 2)|season 2]]) episode named "The Internet", parodies the K-fee commercials. In one scene, Gumball and Darwin appear randomly browsing Elmore Stream-It while watching videos. Among these videos, they come across what is implied to be the K-fee Auto ad.<ref>https://www.amazon.com/gp/video/detail/B00DI3AZDI/ref=atv_dp#btf-product-details The Internet episode.</ref>


Gumball watches the video on Elmore Stream-It, commenting on the white car driving through the hills and staring closely at the screen, when suddenly the loud scream is heard, causing him to have an intense reaction which gets recorded and posted to the web. The rest of the episode involves Gumball trying to get the video removed, which has given him unwanted fame.<ref>The Amazing World of Gumball, Gumball | Uploading An Embarrassing Video | The Internet | Cartoon Network, retrieved 2018-12-26 https://youtu.be/jjq_LkeTuyE?t=19s</ref>
Gumball reacts to the video on the website, commenting on the white car driving through the hills and staring closely at the screen, when suddenly the loud scream is heard, causing him to have an intense reaction which gets recorded and posted to the web. The rest of the episode involves Gumball trying to get the video removed, which has given him unwanted fame.<ref>The Amazing World of Gumball, Gumball | Uploading An Embarrassing Video | The Internet | Cartoon Network, retrieved 2018-12-26 https://youtu.be/jjq_LkeTuyE?t=19s</ref>


== Gallery ==
== Gallery ==
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File:K-fee.png|The K-fee logo.
File:K-fee.png|The K-fee logo.
File:Now, without so much caffeine..png|Now, without so much caffeine.
File:Now, without so much caffeine..png|Now, without so much caffeine.
File:K-fee Latte Macchiato Classic English.png|Latte Macchiato Classic Bottle 2
File:K-fee Latte Macchiato Classic English.png|The Latte Macchiato Classic Bottle English
File:K-fee Latte Macchiato Vanilla English.JPG|Latte Macchiato Vanilla Bottle 2
File:K-fee Latte Macchiato Vanilla English.JPG|The Latte Macchiato Vanilla Bottle English
File:Jetzt auch mit weniger Koffein..png|Jetzt auch mit weniger Koffein.
File:Jetzt auch mit weniger Koffein..png|Jetzt auch mit weniger Koffein.
File:K-fee Latte Macchiato Classic.png|Latte Macchiato Classic bottle.
File:K-fee Latte Macchiato Classic.png|The Latte Macchiato Classic bottle.
File:K-fee Latte Macchiato Vanilla.png|Latte Macchiato Vanilla bottle.
File:K-fee Latte Macchiato Vanilla.png|The Latte Macchiato Vanilla bottle.
File:K-fee Turbodrink.png|A can of K-fee Turbodrink.
File:K-fee Turbodrink.png|A can of K-fee Turbodrink.
File:K-fee crew.jpg|The '''K-fee crew''' on June 10th, 2004.
File:K-fee crew.jpg|The '''K-fee crew''' on June 10th, 2004.
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File:K-fee June 2004.jpg|Adam Johnson being turned into Batboy.
File:K-fee June 2004.jpg|Adam Johnson being turned into Batboy.
File:Another behind the scenes photo of Brad Johnson as the K-fee Zombie.png|Another behind-the-scenes photo of Brad Johnson as the K-fee Zombie
File:Another behind the scenes photo of Brad Johnson as the K-fee Zombie.png|Another behind-the-scenes photo of Brad Johnson as the K-fee Zombie
File:K-fee Car.png|K-fee ''Car'' commercial.
File:K-fee Car.png|The K-fee ''Car'' commercial.
File:K-fee Golf.png|K-fee ''Golf'' commercial.
File:K-fee Golf.png|The K-fee ''Golf'' commercial.
File:K-fee Beach.png|K-fee ''Beach'' commercial.
File:K-fee Beach.png|The K-fee ''Beach'' commercial.
File:K-fee Yoga.png|K-fee ''Yoga'' commercial.
File:K-fee Yoga.png|The K-fee ''Yoga'' commercial.
File:K-fee Fishing.png|K-fee ''Fishing'' commercial.
File:K-fee Fishing.png|The K-fee ''Fishing'' commercial.
File:K-fee Buddha.png|K-fee ''Buddha'' commercial.
File:K-fee Buddha.png|The K-fee ''Buddha'' commercial.
File:K-fee Meadow.png|K-fee ''Meadow'' commercial.
File:K-fee Meadow.png|The K-fee ''Meadow'' commercial.
File:K-fee Surfing.png|K-fee ''Surfing'' commercial.
File:K-fee Surfing.png|The K-fee ''Surfing'' commercial.
File:K-fee Boardwalk.png|K-fee ''Boardwalk'' commercial.
File:K-fee Boardwalk.png|The K-fee ''Boardwalk'' commercial.
File:Kfeecar.jpg|The automobile (A [[wikipedia:Chevrolet Malibu#Fifth generation (1997)|Chevrolet Malibu]]), located at the Enterprise Rent-A-Car at LAX Airport, being picked up.
File:Kfeecar.jpg|The automobile (A [[wikipedia:Chevrolet Malibu#Fifth generation (1997)|Chevrolet Malibu]]), located at the Enterprise Rent-A-Car at LAX Airport, being picked up.
File:Btsfishing.jpg|K-fee ''Fishing''.
File:Btsfishing.jpg|K-fee ''Fishing''.
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==== <u>'''English''':</u> ====
==== <u>'''English''':</u> ====
*'''Car:''' youtube.com/watch?v=buhMz2Bh4cc
*'''Car:''' youtube.com/watch?v=buhMz2Bh4cc
*'''Car (Different Branding Text)''': youtube.com/watch?v=F8fy19CuDKk
*'''Car (Different Branding Text)''': youtube.com/watch?v=SOLHySSXElk
*'''Fishing:''' youtube.com/watch?v=HGTsojFNm1s
*'''Fishing:''' youtube.com/watch?v=HGTsojFNm1s
*'''Buddha:''' youtube.com/watch?v=378At8DUXzE
*'''Buddha:''' youtube.com/watch?v=378At8DUXzE
*'''Golf:''' youtube.com/watch?v=HDGAn_KaJd0
*'''Golf:''' youtube.com/watch?v=jLqRG1oqJRg
*'''Beach:''' youtube.com/watch?v=UHhcI1569FI
*'''Beach:''' youtube.com/watch?v=C-uDWsrrQr8
*'''Meadow:''' youtube.com/watch?v=XwGJIU8eFUM
*'''Meadow:''' youtube.com/watch?v=XwGJIU8eFUM
*'''Yoga:''' youtube.com/watch?v=C1GzUfmFMmk
*'''Yoga:''' youtube.com/watch?v=C1GzUfmFMmk
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*'''Boardwalk:''' youtube.com/watch?v=hRCXh0924qE
*'''Boardwalk:''' youtube.com/watch?v=hRCXh0924qE
==== <u>'''German''':</u> ====
==== <u>'''German''':</u> ====
*'''Auto:''' youtube.com/watch?v=nAJz11chQDc
*'''Auto:''' youtube.com/watch?v=X-OB_lUlF2g
*Auto (Possible unfinished version): youtube.com/watch?v=YHYwSQlJ3FM
*Auto (Possible unfinished version): youtube.com/watch?v=YHYwSQlJ3FM
*'''Fishing:''' youtube.com/watch?v=5L5nLvPsb38
*'''Fishing:''' youtube.com/watch?v=rs1SUf8jpk0
*'''Buddha:''' youtube.com/watch?v=n6iOXV_fHTY
*'''Buddha:''' youtube.com/watch?v=n6iOXV_fHTY
*'''Buddha (Possible unfinished version):''' odysee.com/@screamreuploads:e/hd-k-fee-buddha:0
*'''Buddha (Possible unfinished version):''' odysee.com/@screamreuploads:e/hd-k-fee-buddha:0
*'''Golf:''' youtube.com/watch?v=fMVzj9OVNUw
*'''Golf:''' youtube.com/watch?v=0e28F4dIjwg
*'''Beach:''' youtube.com/watch?v=hAlz3-xtkTY
*'''Beach:''' youtube.com/watch?v=hAlz3-xtkTY
*'''Beach (Possible unfinished version):''' odysee.com/@screamreuploads:e/hd-k-fee-beach:6
*'''Beach (Possible unfinished version):''' odysee.com/@screamreuploads:e/hd-k-fee-beach:6
*'''Meadow:''' youtube.com/watch?v=cR-hHVEw3r8
*'''Meadow:''' youtube.com/watch?v=cR-hHVEw3r8
*'''Yoga:''' youtube.com/watch?v=92cAL1GEmKU
*'''Yoga:''' youtube.com/watch?v=JQq7UTrfU3U
*'''Surfing:''' youtube.com/watch?v=erSh4x6VF8E
*'''Surfing:''' youtube.com/watch?v=erSh4x6VF8E
*'''Boardwalk:''' youtube.com/watch?v=aKgl9A_hsT8
*'''Boardwalk:''' youtube.com/watch?v=aKgl9A_hsT8
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*'''Golf:''' youtube.com/watch?v=31z8xaYDONA
*'''Golf:''' youtube.com/watch?v=31z8xaYDONA
==== '''<u>English</u>''': ====
==== '''<u>English</u>''': ====
*'''Car:''' youtube.com/watch?v=tQ6YhhfCexM
*'''Car:''' youtube.com/watch?v=1A9HRcvRNA0
*'''Beach:''' youtube.com/watch?v=pc5n_7aPM8s
*'''Beach:''' youtube.com/watch?v=QUu7s0FyVCM
*'''Golf:''' youtube.com/watch?v=yoUgSQV6l44
*'''Golf:''' youtube.com/watch?v=3FhhNO-tLYI


==Languages==
==Languages==
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