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🏳️🌈Happy pride month to all ppl.🏳️⚧️ --Screamer1234 (talk) 17:03, 31 May 2024 (MST)
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The first screamer to be aired on television in the 20th century was an anti-heroin campaign titled [[Monkey on Their Backs]], which features a wind-up monkey toy playing its cymbals while a young girl's voice discusses addiction to heroin. Suddenly, the monkey stops playing and the camera zooms in on its face, which abruptly changes to a still image of a real-life monkey screaming at the viewer, accompanied by a loud primate scream. The text "Why do you think they call it DOPE?" appears on screen. One of the earliest screamers in the 19th century was a program created by Patrick Evans, titled "[[NightMare|Nightmare]]" that, when executed, features a digital image of a skull facing right with its jaws open, covered in blood, and bearing a bullet wound. | The first screamer to be aired on television in the 20th century was an anti-heroin campaign titled [[Monkey on Their Backs]], which features a wind-up monkey toy playing its cymbals while a young girl's voice discusses addiction to heroin. Suddenly, the monkey stops playing and the camera zooms in on its face, which abruptly changes to a still image of a real-life monkey screaming at the viewer, accompanied by a loud primate scream. The text "Why do you think they call it DOPE?" appears on screen. One of the earliest screamers in the 19th century was a program created by Patrick Evans, titled "[[NightMare|Nightmare]]" that, when executed, features a digital image of a skull facing right with its jaws open, covered in blood, and bearing a bullet wound. | ||
==In advertising== | ==In advertising== | ||
[[File:HRK-fee.JPG|thumb|right|250px|K-fee's "Auto" is one of the most recognizable as a screamer.]] | |||
Prior to the emergence of screamer videos, a number of public service announcements were broadcasted with the intention of shocking viewers with disturbing imagery in order to raise awareness about various issues. One early example is the Faroe Islands (WDC) PSA which depicted the slaughter of dolphins by islanders. In addition to public service announcements, screamers were also utilized as a means of advertising. Perhaps the most well-known example of advertising screamers is the controversial "Wide Awake" campaign launched in April 2005 by German beverage company K-fee. The campaign consisted of nine 20-second television commercials that portrayed peaceful scenes which were abruptly interrupted by the appearance of a zombie or a gargoyle screaming at the camera, followed by the company's slogan and product. The advertisements were criticized for being uncommercial and upsetting, with many viewers complaining to K-fee, which subsequently took the commercials off air. Although it is rumored that a warning message was displayed before the advertisement played, this has not been proven. The K-Fee Car commercial was featured on several TV shows, including The Tonight Show with Jay Leno, K-Fee's official website, Tarrant on TV, and [[America's Funniest Home Videos]]. In 2021, a one-hour documentary video featuring the actors from the commercials was uploaded to YouTube by Rhys Lapsley. | Prior to the emergence of screamer videos, a number of public service announcements were broadcasted with the intention of shocking viewers with disturbing imagery in order to raise awareness about various issues. One early example is the Faroe Islands (WDC) PSA which depicted the slaughter of dolphins by islanders. In addition to public service announcements, screamers were also utilized as a means of advertising. Perhaps the most well-known example of advertising screamers is the controversial "Wide Awake" campaign launched in April 2005 by German beverage company K-fee. The campaign consisted of nine 20-second television commercials that portrayed peaceful scenes which were abruptly interrupted by the appearance of a zombie or a gargoyle screaming at the camera, followed by the company's slogan and product. The advertisements were criticized for being uncommercial and upsetting, with many viewers complaining to K-fee, which subsequently took the commercials off air. Although it is rumored that a warning message was displayed before the advertisement played, this has not been proven. The K-Fee Car commercial was featured on several TV shows, including The Tonight Show with Jay Leno, K-Fee's official website, Tarrant on TV, and [[America's Funniest Home Videos]]. In 2021, a one-hour documentary video featuring the actors from the commercials was uploaded to YouTube by Rhys Lapsley. | ||
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==In popular culture== | ==In popular culture== | ||
==Reaction videos== | ==Reaction videos== | ||
{{Main|Reaction videos}} | |||
==References== | |||
<references /> | |||
