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A screamer, also known as a jumpscare or scary pop-up, is a type of game, video, website, or program that aims to scare and startle viewers by tricking them into focusing on the screen before revealing a sudden and often frightening change. Most screamers use a combination of creepy or unsettling images and loud, sudden noises to create a sense of shock and fear in the viewer. For example, a screamer might appear to be a harmless video or game, but then suddenly flash a disturbing image of a face or creature accompanied by a loud scream to achieve their intended effect.<ref><nowiki>web.archive.org/web/20150924041030/http://www.geek.com/geek-cetera/what-you-dont-want-to-happen-when-you-computer-prank-someone-1295100/</nowiki></ref> Unlike horror films and professional horror games, screamers are designed to surprise the viewer, and may even include graphic and disturbing images that shock and traumatize the viewer, making them a type of [[shock site]]. | |||
A screamer, also known as a jumpscare or scary pop-up, is a type of game, video, website, or program that aims to scare and startle viewers by tricking them into focusing on the screen before revealing a sudden and often frightening change. Most screamers use a combination of creepy or unsettling images and loud, sudden noises to create a sense of shock and fear in the viewer. For example, a screamer might appear to be a harmless video or game, but then suddenly flash a disturbing image of a face or creature accompanied by a loud scream to achieve their intended effect.<ref>web.archive.org/web/20150924041030/http://www.geek.com/geek-cetera/what-you-dont-want-to-happen-when-you-computer-prank-someone-1295100/</ref> Unlike horror films and professional horror games, screamers are designed to surprise the viewer, and may even include graphic and disturbing images that shock and traumatize the viewer, making them a type of [[shock site]]. | |||
Screamers often rely on deception to work. They may use clever editing, false promises, or other tricks to convince viewers that they are watching something harmless or mundane. This is often done to make the eventual jump scare more effective, as the viewer is caught off guard and taken by surprise. Despite their popularity and notoriety, screamers remain a controversial and divisive form of internet content. These types of pranks are often spread through social media and messaging platforms, and typically rely on the viewer being unaware of the content they are about to see. In some cases, screamers are used as a form of advertising, although this practice has been criticized for being uncommercial and upsetting to viewers. Many websites and online communities have implemented policies against screamers and similar content, citing concerns over the psychological impact on viewers, particularly those who may be vulnerable or have anxiety or other mental health issues. The most famous example of screamers are [[What's Wrong With This Picture?]], [[The Maze]] by [[Jeremy Winterrowd]] and more. | Screamers often rely on deception to work. They may use clever editing, false promises, or other tricks to convince viewers that they are watching something harmless or mundane. This is often done to make the eventual jump scare more effective, as the viewer is caught off guard and taken by surprise. Despite their popularity and notoriety, screamers remain a controversial and divisive form of internet content. These types of pranks are often spread through social media and messaging platforms, and typically rely on the viewer being unaware of the content they are about to see. In some cases, screamers are used as a form of advertising, although this practice has been criticized for being uncommercial and upsetting to viewers. Many websites and online communities have implemented policies against screamers and similar content, citing concerns over the psychological impact on viewers, particularly those who may be vulnerable or have anxiety or other mental health issues. The most famous example of screamers are [[What's Wrong With This Picture?]], [[The Maze]] by [[Jeremy Winterrowd]] and more. | ||
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==In advertising== | ==In advertising== | ||
[[File:HRK-fee.JPG|thumb|right|250px|K-fee's "Auto" is one of the most recognizable as a screamer.]] | [[File:HRK-fee.JPG|thumb|right|250px|K-fee's "Auto" is one of the most recognizable as a screamer.]] | ||
Prior to the emergence of screamer videos, a number of public service announcements were broadcasted with the intention of shocking viewers with disturbing imagery in order to raise awareness about various issues. One early example is the Faroe Islands (WDC) PSA which depicted the slaughter of dolphins by islanders. In addition to public service announcements, screamers were also utilized as a means of advertising. However, the use of screamers in advertising is not without controversy. While some argue that it is an effective means of capturing the viewer's attention. Perhaps the most well-known example of advertising screamers is the controversial "Wide Awake" campaign launched in April 2005 by German beverage company [[K-fee]]. The campaign consisted of nine 20-second television commercials that portrayed peaceful scenes which were abruptly interrupted by the appearance of a zombie or a gargoyle screaming at the camera, followed by the company's slogan and product. The advertisements were criticized for being uncommercial and upsetting, with many viewers complaining to K-fee, which subsequently took the commercials off air. Although it is rumored that a warning message was displayed before the advertisement played, this has not been proven. The K-Fee Car commercial was featured on several TV shows, including The Tonight Show with Jay Leno, K-Fee's official website, Tarrant on TV, and [[America's Funniest Home Videos]]. The "Auto" commercial was uploaded to [[YouTube]] with the name of "Ghost Car" which gained 38 million views since its upload.<ref>https://www.denofgeek.com/culture/forgotten-era-of-internet-jump-scares/</ref> [[Count The Snow Bunnies|Count the Snow Bunnies]] was also aired and uses the sample of where the viewer search for something. | Prior to the emergence of screamer videos, a number of public service announcements were broadcasted with the intention of shocking viewers with disturbing imagery in order to raise awareness about various issues. One early example is the Faroe Islands (WDC) PSA which depicted the slaughter of dolphins by islanders. In addition to public service announcements, screamers were also utilized as a means of advertising. However, the use of screamers in advertising is not without controversy. While some argue that it is an effective means of capturing the viewer's attention. Perhaps the most well-known example of advertising screamers is the controversial "Wide Awake" campaign launched in April 2005 by German beverage company [[K-fee]]. The campaign consisted of nine 20-second television commercials that portrayed peaceful scenes which were abruptly interrupted by the appearance of a zombie or a gargoyle screaming at the camera, followed by the company's slogan and product. The advertisements were criticized for being uncommercial and upsetting, with many viewers complaining to K-fee, which subsequently took the commercials off air. Although it is rumored that a warning message was displayed before the advertisement played, this has not been proven. The K-Fee Car commercial was featured on several TV shows, including The Tonight Show with Jay Leno, K-Fee's official website, Tarrant on TV, and [[America's Funniest Home Videos]]. The "Auto" commercial was uploaded to [[YouTube]] with the name of "Ghost Car" which gained 38 million views since its upload.<ref><nowiki>https://www.denofgeek.com/culture/forgotten-era-of-internet-jump-scares/</nowiki></ref> [[Count The Snow Bunnies|Count the Snow Bunnies]] was also aired and uses the sample of where the viewer search for something. | ||
The advertising campaign for the 2018 horror film "The Nun" utilized an [[The Nun - YouTube Ads|unskippable YouTube ad]] that violated the platform's "shocking content policy."<ref><nowiki>https://deadline.com/2018/08/the-nun-youtube-ad-removed-1202445509/</nowiki></ref> The ad featured an iOS device volume icon and then suddenly transitioned to the titular character with a loud scream. A Twitter post featuring a clip of the ad went viral, garnering over 145,000 likes and 132,000 retweets, as well as numerous complaints to YouTube. The platform subsequently removed the ad. | The advertising campaign for the 2018 horror film "The Nun" utilized an [[The Nun - YouTube Ads|unskippable YouTube ad]] that violated the platform's "shocking content policy."<ref><nowiki>https://deadline.com/2018/08/the-nun-youtube-ad-removed-1202445509/</nowiki></ref> The ad featured an iOS device volume icon and then suddenly transitioned to the titular character with a loud scream. A Twitter post featuring a clip of the ad went viral, garnering over 145,000 likes and 132,000 retweets, as well as numerous complaints to YouTube. The platform subsequently removed the ad. | ||
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==See also== | ==See also== | ||
*[[Shock sites]] | *[[Shock sites]] | ||
==Further reading== | |||
*en.wikipedia.org/wiki/Jump_scare | |||
==References== | ==References== | ||
<references /> | <references /> |
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