K-fee commercials: Difference between revisions

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{{Quote|Ever been so wide awake?|K-fee's iconic advertising campaign}}

In April 2004, a German beverage company ~~named~~ [[wikipedia:Jump scare#In advertising|'''K-fee''']] released nine 20-second-long television commercials as part of their ''Wide Awake'' campaign to advertise their coffee drink. These commercials have been heavily criticized for their content and many feel that the adverts are very ~~uncommercial~~ and upsetting. However, their shocking ~~visual~~ is ~~built~~ to simulate the effect that the product has on the viewer.

In April 2004, the German beverage company [[wikipedia:Jump scare#In advertising|'''K-fee''']] released nine 20-second-long television commercials as part of their ''Wide Awake'' campaign to advertise their coffee drink. These commercials have been heavily criticized for their content and many feel that the adverts are very unprofessional and upsetting. However, their shocking nature is designed to simulate the effect that the product has on the viewer.

The commercials consist of peaceful scenes, such as a car driving down a grassy hillside to soothing music. However, at some point in the ad, the scene gets briefly interrupted by either a zombie or a gargoyle screaming at the camera, followed by the company's advertising campaign and the product, accompanied by a fast heartbeat.

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 {{Quote|Ever been so wide awake?|K-fee's iconic advertising campaign}}
-In April 2004, a German beverage company named [[wikipedia:Jump scare#In advertising|'''K-fee''']] released nine 20-second-long television commercials as part of their ''Wide Awake'' campaign to advertise their coffee drink. These commercials have been heavily criticized for their content and many feel that the adverts are very uncommercial and upsetting. However, their shocking visual is built to simulate the effect that the product has on the viewer.
+In April 2004, the German beverage company [[wikipedia:Jump scare#In advertising|'''K-fee''']] released nine 20-second-long television commercials as part of their ''Wide Awake'' campaign to advertise their coffee drink. These commercials have been heavily criticized for their content and many feel that the adverts are very unprofessional and upsetting. However, their shocking nature is designed to simulate the effect that the product has on the viewer.
 The commercials consist of peaceful scenes, such as a car driving down a grassy hillside to soothing music. However, at some point in the ad, the scene gets briefly interrupted by either a zombie or a gargoyle screaming at the camera, followed by the company's advertising campaign and the product, accompanied by a fast heartbeat.