K-fee commercials: Difference between revisions
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In April 2005, a German beverage company named '''K-fee''' released nine 20-second long television commercials as part of their ''Wide Awake'' campaign to advertise their coffee drink. These commercials have been heavily criticized for their content and many feel that the adverts are very uncommercial and upsetting, though | In April 2005, a German beverage company named '''K-fee''' released nine 20-second long television commercials as part of their ''Wide Awake'' campaign to advertise their coffee drink. These commercials have been heavily criticized for their content and many feel that the adverts are very uncommercial and upsetting, though their shocking visual is built to simulate the effect that the product has on the viewer. | ||
The commercials consist of a peaceful scene, such as a car driving down a grassy hillside to soothing music. However, at some point in the ad, the scene gets briefly interrupted by either a zombie or a gargoyle screaming at the camera, followed by the company's slogan and the product. | The commercials consist of a peaceful scene, such as a car driving down a grassy hillside to soothing music. However, at some point in the ad, the scene gets briefly interrupted by either a zombie or a gargoyle screaming at the camera, followed by the company's slogan and the product. | ||
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K-fee received a lot of complaints from their viewers, and soon after that, the ads stopped being aired on television. Some people say that on some other occasions, a warning message was displayed before the advert played, informing any young children, individuals who are easily scared, and people with heart or certain health conditions to not view the footage. However, this is unproven. | K-fee received a lot of complaints from their viewers, and soon after that, the ads stopped being aired on television. Some people say that on some other occasions, a warning message was displayed before the advert played, informing any young children, individuals who are easily scared, and people with heart or certain health conditions to not view the footage. However, this is unproven. | ||
An episode of ''[[Wikipedia:The Tonight Show with Jay Leno|The Tonight Show with Jay Leno]]'', aired in April 2005, featured a segment where the audience and Jay reacted to K-fee's ''Car'' commercial. It was hosted on K-fee's official website back | An episode of ''[[Wikipedia:The Tonight Show with Jay Leno|The Tonight Show with Jay Leno]]'', aired in April 2005, featured a segment where the audience and Jay reacted to K-fee's ''Car'' commercial. It was hosted on K-fee's official website back from 2004 to 2007 along with the other adverts. The K-fee ''Car'' commercial was also featured in 2005 on ''Tarrant on TV'', a famous British show, as well as on ''[[America's Funniest Home Videos]]''. | ||
On January 29th, 2021, [[User:RhysProductions11|Rhys Productions 11]] uploaded a one hour documentary video featuring the actors from the commercials as well as several others involved in | On January 29th, 2021, [[User:RhysProductions11|Rhys Productions 11]] uploaded a one-hour documentary video featuring the actors from the commercials as well as several others involved in their legacy of them. | ||
== '''The commercials''' == | == '''The commercials''' == | ||
Each commercial had a German version and an English version, with the captions at the end in the respective language. There was also either a zombie or a gargoyle at the end of each advert. The zombie was played by American actor Brad Johnson, and the gargoyle was played by his brother, ''Adam Johnson''. These ads were first aired on television on April 30th, 2005. [[File:K-fee_zombie.jpg|thumb|250px|The K-fee zombie actor, Brad Johnson]] | Each commercial had a German version and an English version, with the captions at the end in the respective language. There was also either a zombie or a gargoyle at the end of each advert. The zombie was played by American actor Brad Johnson, and the gargoyle was played by his brother, ''Adam Johnson''. These ads were first aired on television on April 30th, 2005. [[File:K-fee_zombie.jpg|thumb|250px|The K-fee zombie actor, Brad Johnson]] | ||
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=== '''Commercials featuring the gargoyle''' === | === '''Commercials featuring the gargoyle''' === | ||
* '''Beach ''(Strand in German)''''': This depicts two lovers on a beach about to kiss, and just as they do, the gargoyle jumps up screaming from the bottom of the screen, blocking the view, with blood dripping from its mouth. K-fee Beach was filmed at Point Dume State Beach. | * '''Beach ''(Strand in German)''''': This depicts two lovers on a beach about to kiss, and just as they do, the gargoyle jumps up screaming from the bottom of the screen, blocking the view, with blood dripping from its mouth. K-fee Beach was filmed at Point Dume State Beach. | ||
* '''Boardwalk ''(Weg in German)''''': This shows a relaxing scene of a boardwalk near a beach, with a jogger in the distance who can be heard breathing, and soon stops to take a break and look at the beach. The camera then pans to the beach as well, and shortly after it stops moving, the gargoyle appears upside-down and screams. This commercial is also known as ''Beach 2''. This commercial was filmed at Moonstone Beach | * '''Boardwalk ''(Weg in German)''''': This shows a relaxing scene of a boardwalk near a beach, with a jogger in the distance who can be heard breathing, and soon stops to take a break and look at the beach. The camera then pans to the beach as well, and shortly after it stops moving, the gargoyle appears upside-down and screams. This commercial is also known as ''Beach 2''. This commercial was filmed at Moonstone Beach Boardwalk in Cambria, CA. | ||
* '''Buddha''': This depicts a woman sitting in a garden, meditating near a Buddha statue. The camera briefly cuts to the statue and then to the woman, and when it moves away to its original view, the gargoyle jumps up screaming. Its face is so close to the camera that it is out of focus. | * '''Buddha''': This depicts a woman sitting in a garden, meditating near a Buddha statue. The camera briefly cuts to the statue and then to the woman, and when it moves away to its original view, the gargoyle jumps up screaming. Its face is so close to the camera that it is out of focus. | ||
* '''Golf''': A man is shown golfing from far away. Eventually, a faint putting sound is heard, and shortly afterward, the gargoyle appears upside-down and screams. This is the only spot that does not include any background music. This commercial was likely filmed at PGA West's [https://www.pgawest.com/arnold-palmer-private-course Arnold Palmer Private Course] in Palm Springs, CA. | * '''Golf''': A man is shown golfing from far away. Eventually, a faint putting sound is heard, and shortly afterward, the gargoyle appears upside-down and screams. This is the only spot that does not include any background music. This commercial was likely filmed at PGA West's [https://www.pgawest.com/arnold-palmer-private-course Arnold Palmer Private Course] in Palm Springs, CA. | ||
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=== '''Relaxation''' === | === '''Relaxation''' === | ||
* '''''English version''' (0:49)'': The ad starts with the same music used in the K-fee Buddha commercial. Then, a soft-spoken woman's voice | * '''''English version''' (0:49)'': The ad starts with the same music used in the K-fee Buddha commercial. Then, a soft-spoken woman's voice said the following: "And now, an exercise to help you relax. Make yourself comfortable. Close your eyes. Breathe in deeply through your nose. Keep your mouth shut. Feel that deep breath go down to your tummy. In, and out. And in, and out. And in, and out. And in, and..." Then, the sentence gets interrupted by the same loud scream used in the other K-fee commercials. Then, a voice reads "Ever been so wide awake? K-fee. Canned caffeine with coffee." | ||
* '''''German version '''(0:38)'': "Zu Ihrer Entspannung nun eine Übung. Machen Sie es sich bequem. Schließen Sie die Augen, atmen Sie durch die Nase tief ein. Der Mund bleibt dabei geschlossen. Atmen Sie tief in den Unterbauch. Ein, und aus. Und ein, und aus. Und ein, und…" | * '''''German version '''(0:38)'': "Zu Ihrer Entspannung nun eine Übung. Machen Sie es sich bequem. Schließen Sie die Augen, atmen Sie durch die Nase tief ein. Der Mund bleibt dabei geschlossen. Atmen Sie tief in den Unterbauch. Ein, und aus. Und ein, und aus. Und ein, und…" | ||
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== '''Awards''' == | == '''Awards''' == | ||
K-fee has won two awards for | K-fee has won two awards for its advertisements. | ||
* '''Clio Awards 2005''' (Bronze Award): K-fee's ''Investment'', ''Love'', ''Relaxation'' and ''Christmas'' radio advertisements. <ref>http://web.archive.org/web/20060322124946/http://www.clioawards.com/awards/index.cfm?page=2&medium=ra&prize=gc&search=0</ref> | * '''Clio Awards 2005''' (Bronze Award): K-fee's ''Investment'', ''Love'', ''Relaxation'' and ''Christmas'' radio advertisements. <ref>http://web.archive.org/web/20060322124946/http://www.clioawards.com/awards/index.cfm?page=2&medium=ra&prize=gc&search=0</ref> | ||
* '''Cannes Lions 2005''' (Silver Award): K-fee's Car, Golf and Beach television commercials. <ref>http://web.archive.org/web/20051001011222/http://www.canneslions.com/winners/pdf/CL2005_Film_Winners.pdf</ref> | * '''Cannes Lions 2005''' (Silver Award): K-fee's Car, Golf and Beach television commercials. <ref>http://web.archive.org/web/20051001011222/http://www.canneslions.com/winners/pdf/CL2005_Film_Winners.pdf</ref> | ||
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K-fee Surfing.png|K-fee ''Surfing'' commercial. | K-fee Surfing.png|K-fee ''Surfing'' commercial. | ||
K-fee Boardwalk.png|K-fee ''Boardwalk'' commercial. | K-fee Boardwalk.png|K-fee ''Boardwalk'' commercial. | ||
Kfeecar.jpg|The car (A Chevrolet Lumina) being prepped for K-fee Auto. | Kfeecar.jpg|The car (A [[wikipedia:Chevrolet Lumina|Chevrolet Lumina]]) is being prepped for K-fee Auto. | ||
btsfishing.jpg|K-fee ''Fishing''. | btsfishing.jpg|K-fee ''Fishing''. | ||
golfbts.jpg|Behind the scenes of K-fee ''Golf''. | golfbts.jpg|Behind the scenes of K-fee ''Golf''. | ||
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==See Also== | ==See Also== | ||
*'''[[Finder Lurker's K-fee Parodies]]''' | *'''[[Finder Lurker's K-fee Parodies]]''' | ||
{{Comments}} | {{Comments}} | ||
[[Category:Videos]] | [[Category:Videos]] | ||
[[Category:2004]] | [[Category:2004]] | ||
[[Category:Commercials]] | [[Category:Commercials]] | ||
[[Category:K-fee | [[Category:K-fee]] | ||
[[Category:Other makers]] | [[Category:Other makers]] | ||
