K-fee Wide Awake commercials: Difference between revisions
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{{Infobox Commercial | {{Infobox Commercial | ||
|title = '''K-fee Wide Awake commercials''' | |title = '''K-fee Wide Awake commercials''' | ||
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|company = K-fee | |company = K-fee | ||
|type = Commercial | |type = Commercial | ||
|aired in = | |aired in = April 2004 | ||
|banned advert = Yes | |banned advert = Yes | ||
|country = Germany<br> United Kingdom <br> Ireland | |country = Germany<br> United Kingdom <br> Ireland | ||
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{{Quote|Ever been so wide awake?|K-fee's iconic advertising campaign}} | {{Quote|Ever been so wide awake?|K-fee's iconic advertising campaign}} | ||
In April | In April 2004, the German beverage company [[wikipedia:Jump scare#In advertising|'''K-fee''']] released nine 20-second-long television commercials as part of their ''Wide Awake'' campaign to advertise their coffee drink. These commercials have been heavily criticized for their content and many feel that the adverts are very unprofessional and upsetting. However, their shocking nature is designed to simulate the effect that the product has on the viewer. | ||
The commercials consist of peaceful scenes, such as a car driving down a grassy hillside to soothing music. However, at some point in the ad, the scene gets briefly interrupted by either a zombie or a gargoyle screaming at the camera, followed by the company's advertising campaign and the product, accompanied by a fast heartbeat. | The commercials consist of peaceful scenes, such as a car driving down a grassy hillside to soothing music. However, at some point in the ad, the scene gets briefly interrupted by either a zombie or a gargoyle screaming at the camera, followed by the company's advertising campaign and the product, accompanied by a fast heartbeat. | ||
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A man is shown golfing from far away. Eventually, a faint putting sound is heard, and shortly afterward, the gargoyle appears upside-down and screams. This is the only spot that does not include any background music. | A man is shown golfing from far away. Eventually, a faint putting sound is heard, and shortly afterward, the gargoyle appears upside-down and screams. This is the only spot that does not include any background music. | ||
==K-fee radio advertisements== | == K-fee radio advertisements == | ||
In December 2005, K-fee released four radio advertisements: ''Investment'', ''Love'', ''Relaxation'' and ''Christmas''. The ads were available in English and German. | In December 2005, K-fee released four radio advertisements: ''Investment'', ''Love'', ''Relaxation'' and ''Christmas''. The ads were available in English and German. | ||
=== Investment === | === Investment === | ||
* '''''English version '''(0:29)''':''''' The ad starts with a man saying the following: "Would you like to know how to make more of your money? Then, listen carefully. We've got an investment tip for you that promises top returns. This investment will guarantee you a worry-free life and allow you to fulfill cherished dreams. All with a monthly payment starting from just 20 euros. All you have to do..." Then, the sentence gets interrupted by the same loud scream used in the other commercials. Then, a voice reads "Ever been so wide awake? K-fee. Canned caffeine with coffee." | * '''''English version '''(0:29)''':''''' The ad starts with a man saying the following: '''"Would you like to know how to make more of your money? Then, listen carefully. We've got an investment tip for you that promises top returns. This investment will guarantee you a worry-free life and allow you to fulfill cherished dreams. All with a monthly payment starting from just 20 euros. All you have to do..."''' Then, the sentence gets interrupted by the same loud scream used in the other commercials. Then, a voice reads '''"Ever been so wide awake? K-fee. Canned caffeine with coffee."''' | ||
* '''''German version''' (0:26)''':''''' "Möchten Sie wissen, wie Sie mehr aus Ihrem Geld machen? Dann hören Sie jetzt gut zu. Wir haben für Sie einen Anlagetipp mit einer Top-Rendite. Diese Anlage garantiert Ihnen ein sorgenfreies Leben. Und erlaubt es Ihnen, lang gehegte Wünsche zu erfüllen. Und das bereits ab einer monatlichen Einzahlung von nur 20 Euro. Sie müssen einfach nur..." | * '''''German version''' (0:26)''':''''' "Möchten Sie wissen, wie Sie mehr aus Ihrem Geld machen? Dann hören Sie jetzt gut zu. Wir haben für Sie einen Anlagetipp mit einer Top-Rendite. Diese Anlage garantiert Ihnen ein sorgenfreies Leben. Und erlaubt es Ihnen, lang gehegte Wünsche zu erfüllen. Und das bereits ab einer monatlichen Einzahlung von nur 20 Euro. Sie müssen einfach nur..." | ||
=== Love === | === Love === | ||
* '''''English version '''(0:33)''':''''' The ad starts with lullaby music and a young girl's voice saying, "Mummy mummy, how much do you love me?" Then, a woman's voice says: "I love you from here to the moon." "How far is that?" "Hm. It's so far." "Is that so much?" "Yes, my love. I love you so much. Now close your eyes sweetie, and listen while I read you a story. Once upon a time, there was a little doormouse called Piff. One day, it went..." Then, the sentence gets interrupted by the same loud scream used in the other commercials. Then, a voice reads "Ever been so wide awake? K-fee. Canned caffeine with coffee." | * '''''English version '''(0:33)''':''''' The ad starts with lullaby music and a young girl's voice saying, '''"Mummy mummy, how much do you love me?"''' Then, a woman's voice says: '''"I love you from here to the moon." "How far is that?" "Hm. It's so far." "Is that so much?" "Yes, my love. I love you so much. Now close your eyes sweetie, and listen while I read you a story. Once upon a time, there was a little doormouse called Piff. One day, it went..."''' Then, the sentence gets interrupted by the same loud scream used in the other commercials. Then, a voice reads '''"Ever been so wide awake? K-fee. Canned caffeine with coffee."''' | ||
* '''''German version''' (0:37)''':''''' Kind: "Mama, Mama, wie lieb hast du mich?" Mama: "Ich hab dich von hier bis zum Mond lieb!" Kind: "Wie weit ist denn das?" Mama: "Das ist sooooo weit." Kind: "Ist das soooo doll?" Mama: "Ja, mein Süßes. Soooo doll lieb hab ich dich. Und jetzt macht mein kleines Krümelchen mal die Augen zu und hört schön hin, denn jetzt les ich dir noch eine kleine Geschichte vor… Es war einmal eine kleine Haselmaus namens Piff. Eines Morgens…" | * '''''German version''' (0:37)''':''''' Kind: "Mama, Mama, wie lieb hast du mich?" Mama: "Ich hab dich von hier bis zum Mond lieb!" Kind: "Wie weit ist denn das?" Mama: "Das ist sooooo weit." Kind: "Ist das soooo doll?" Mama: "Ja, mein Süßes. Soooo doll lieb hab ich dich. Und jetzt macht mein kleines Krümelchen mal die Augen zu und hört schön hin, denn jetzt les ich dir noch eine kleine Geschichte vor… Es war einmal eine kleine Haselmaus namens Piff. Eines Morgens…" | ||
=== Relaxation === | === Relaxation === | ||
* '''''English version''' (0:49)''':''''' The ad starts with the same music used in the K-fee Buddha commercial. Then, a soft-spoken woman's voice said the following: "And now, an exercise to help you relax. Make yourself comfortable. Close your eyes. Breathe in deeply through your nose. Keep your mouth shut. Feel that deep breath go down to your tummy. In, and out. And in, and out. And in, and out. And in, and..." Then, the sentence gets interrupted by the same loud scream used in the other commercials. Then, a voice reads "Ever been so wide awake? K-fee. Canned caffeine with coffee." | * '''''English version''' (0:49)''':''''' The ad starts with the same music used in the K-fee Buddha commercial. Then, a soft-spoken woman's voice said the following: '''"And now, an exercise to help you relax. Make yourself comfortable. Close your eyes. Breathe in deeply through your nose. Keep your mouth shut. Feel that deep breath go down to your tummy. In, and out. And in, and out. And in, and out. And in, and..."''' Then, the sentence gets interrupted by the same loud scream used in the other commercials. Then, a voice reads '''"Ever been so wide awake? K-fee. Canned caffeine with coffee."''' | ||
* '''''German version '''(0:38)''':''''' "Zu Ihrer Entspannung nun eine Übung. Machen Sie es sich bequem. Schließen Sie die Augen, atmen Sie durch die Nase tief ein. Der Mund bleibt dabei geschlossen. Atmen Sie tief in den Unterbauch. Ein, und aus. Und ein, und aus. Und ein, und…" | * '''''German version '''(0:38)''':''''' "Zu Ihrer Entspannung nun eine Übung. Machen Sie es sich bequem. Schließen Sie die Augen, atmen Sie durch die Nase tief ein. Der Mund bleibt dabei geschlossen. Atmen Sie tief in den Unterbauch. Ein, und aus. Und ein, und aus. Und ein, und…" | ||
=== Christmas === | === Christmas === | ||
* '''''English version''''' ''(0:51)''':''''' The ad starts with the sound of a clock ticking. Then, a Santa Claus voice says the following: "Ah, Christmas time again at last. And we all have such wonderful childhood memories. Pretty little crooked houses, with chimneys puffing out trails of smoke. Ha, yes. And the icicles glistening in the moonlight all around. The snow crunches softly under our feet, and when we come into the cozy warmth of our houses, the smell of delicious baked apples and freshly baked mince pies, and oh how excited we are when we finally, finally hear the sound signaling the arrival of Christmas..." Then, the sentence gets interrupted by the same loud scream used in the other K-fee commercials. Then, a voice reads "Ever been so wide awake? K-fee. Canned caffeine with coffee." | * '''''English version''''' ''(0:51)''':''''' The ad starts with the sound of a clock ticking. Then, a Santa Claus voice says the following: '''"Ah, Christmas time again at last. And we all have such wonderful childhood memories. Pretty little crooked houses, with chimneys puffing out trails of smoke. Ha, yes. And the icicles glistening in the moonlight all around. The snow crunches softly under our feet, and when we come into the cozy warmth of our houses, the smell of delicious baked apples and freshly baked mince pies, and oh how excited we are when we finally, finally hear the sound signaling the arrival of Christmas..."''' Then, the sentence gets interrupted by the same loud scream used in the other K-fee commercials. Then, a voice reads '''"Ever been so wide awake? K-fee. Canned caffeine with coffee."''' | ||
* <span>'''''German version''' (1:02)''':''''' "Aaaaach, endlich ist wieder Weihnachtszeit und wir haben wieder all die schönen Erinnerungen an unsere Kindheit im Kopf. Die hübschen windschiefen Häuselein, aus deren Schornsteinen sich kleine Rauchfähnchen kräuseln. Ach, und die Eiszapfen allüberall, die im Mondenschein glitzern. Leise knirscht der Schnee unter unseren Sohlen, und wenn wir die behagliche Wärme unserer Häuslein betreten, dann duftet es schon nach Bratäpfelchen und frischgebackenen Rosinenmännlein. Hei, wie aufgeregt wir werden, wenn wir dann endlich, endlich am heiligen Abend das Signal zur Bescherung hören."</span> | * <span>'''''German version''' (1:02)''':''''' "Aaaaach, endlich ist wieder Weihnachtszeit und wir haben wieder all die schönen Erinnerungen an unsere Kindheit im Kopf. Die hübschen windschiefen Häuselein, aus deren Schornsteinen sich kleine Rauchfähnchen kräuseln. Ach, und die Eiszapfen allüberall, die im Mondenschein glitzern. Leise knirscht der Schnee unter unseren Sohlen, und wenn wir die behagliche Wärme unserer Häuslein betreten, dann duftet es schon nach Bratäpfelchen und frischgebackenen Rosinenmännlein. Hei, wie aufgeregt wir werden, wenn wir dann endlich, endlich am heiligen Abend das Signal zur Bescherung hören."</span> | ||
== K-fee light-version advertisements == | == K-fee light-version advertisements == | ||
In December 2005, K-fee released new commercials for their line of Latte Macchiato drinks that parodied their prank flash-style commercials. Using the footage from three of K-fee's most popular commercials (Auto, Beach, and Golf), the company replaced the zombie or gargoyle at the end of the ad with a man (for the zombie) or teddy bear (for the gargoyle) or demon-masked face (for the "upside-down" gargoyle), followed by the text "Jetzt auch mit weniger Koffein." (translated to English as "Now With Less Caffeine") or in the English version, "Now, without so much caffeine." and a picture of a Latte Macchiato Classic or Latte Macchiato Vanilla bottle. The Latte Macchiato commercials were made in English and German and used the same soundtracks from the original versions but higher-pitched. These ads were first aired on television on December 27, 2005. | In December 2005, K-fee released new commercials for their line of Latte Macchiato drinks that parodied their prank flash-style commercials. Using the footage from three of K-fee's most popular commercials (Auto, Beach, and Golf), the company replaced the zombie or gargoyle at the end of the ad with a man (for the zombie) or teddy bear (for the gargoyle) or demon-masked face (for the '''"upside-down"''' gargoyle), followed by the text '''"Jetzt auch mit weniger Koffein."''' (translated to English as '''"Now With Less Caffeine"''') or in the English version, '''"Now, without so much caffeine."''' and a picture of a '''Latte Macchiato Classic''' or '''Latte Macchiato Vanilla bottle'''. The Latte Macchiato commercials were made in English and German and used the same soundtracks from the original versions but higher-pitched. These ads were first aired on television on December 27, 2005. | ||
* '''Auto ''(Light):''''' A man in a light polo shirt appears from the bottom instead of the zombie and softly says “Boo!” in an effeminate, almost teasing voice. The advertised product is K-fee Latte Macchiato Classic. | * '''Auto ''(Light):''''' A man in a light polo shirt appears from the bottom instead of the zombie and softly says '''“Boo!”''' in an effeminate, almost teasing voice. The advertised product is K-fee Latte Macchiato Classic. | ||
* '''Beach ''(Light):''''' A smiling teddy bear (possibly a hand puppet) appears instead of the gargoyle and giggles. The advertised product is K-fee Latte Macchiato Classic. | * '''Beach ''(Light):''''' A smiling teddy bear (possibly a hand puppet) appears instead of the gargoyle and giggles. The advertised product is K-fee Latte Macchiato Classic. | ||
* '''Golf ''(Light):''''' The demon-masked face appears (but zoomed in) and roars. (he can already be seen clumsily attempting to hide at the bottom of the screen before he rises.) More birds are chirping in background than in the original version. The advertised product is K-fee Latte Macchiato Vanilla. | * '''Golf ''(Light):''''' The demon-masked face appears (but zoomed in) and roars. (he can already be seen clumsily attempting to hide at the bottom of the screen before he rises.) More birds are chirping in background than in the original version. The advertised product is K-fee Latte Macchiato Vanilla. | ||
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== Parodies == | == Parodies == | ||
On the Internet, an alternate ending shows, instead of the product and the slogan, the text: | On the Internet, an alternate ending shows, instead of the product and the slogan, the text: '''"Now...Go Change Your Shorts And Get Back to Work!"''' in Arial Black instead of the normal ending; the video has gained over 24 million views as of 2025.<ref>'''youtube.com/watch?v=HqGsT6VM8Vg''' - version with alternate text.</ref> Other manifestations of this ad include being sent as part of a chain mail which supposedly depicts a ghost appearing during the filming of a television ad (sometimes from Great Britain); the viewer is instructed to follow the car closely, as a '''"mist"''' is supposed to appear next to the car at some point. The '''"mist"''', of course, never does appear, and the commercial plays out as described above, much to the chagrin of the viewer. | ||
A picture of the famous road from the commercials is one of the possible [[Wikipedia:404 error|404 error]] images given on [[Screamer Wiki]]. | A picture of the famous road from the commercials is one of the possible [[Wikipedia:404 error|404 error]] images given on [[Screamer Wiki]]. | ||
=== The Amazing World of Gumball === | === The Amazing World of Gumball === | ||
In the British-American Cartoon Network animated series ''[[wikipedia:The Amazing World of Gumball|The Amazing World of Gumball]]'' ([[wikipedia:The Amazing World of Gumball (season 2)|season 2]]) episode named "The Internet", parodies the K-fee commercials. In one scene, Gumball and Darwin appear randomly browsing Elmore Stream-It while watching videos. Among these videos, they come across what is implied to be the K-fee Auto ad.<ref>https://www.amazon.com/gp/video/detail/B00DI3AZDI/ref=atv_dp#btf-product-details The Internet episode.</ref> | In the British-American Cartoon Network animated series ''[[wikipedia:The Amazing World of Gumball|The Amazing World of Gumball]]'' ([[wikipedia:The Amazing World of Gumball (season 2)|season 2]]) episode named '''"The Internet"''', parodies the K-fee commercials. In one scene, Gumball and Darwin appear randomly browsing Elmore Stream-It while watching videos. Among these videos, they come across what is implied to be the K-fee Auto ad.<ref>https://www.amazon.com/gp/video/detail/B00DI3AZDI/ref=atv_dp#btf-product-details The Internet episode.</ref> | ||
Gumball reacts to the video on the website, commenting on the white car driving through the hills and staring closely at the screen, when suddenly the loud scream is heard, causing him to have an intense reaction which gets recorded and posted to the web. The rest of the episode involves Gumball trying to get the video removed, which has given him unwanted fame.<ref>The Amazing World of Gumball, Gumball | Uploading An Embarrassing Video | The Internet | Cartoon Network, retrieved 2018-12-26 '''youtube.com/watch?v=jjq_LkeTuyE&'''</ref> | Gumball reacts to the video on the website, commenting on the white car driving through the hills and staring closely at the screen, when suddenly the loud scream is heard, causing him to have an intense reaction which gets recorded and posted to the web. The rest of the episode involves Gumball trying to get the video removed, which has given him unwanted fame.<ref>The Amazing World of Gumball, Gumball | Uploading An Embarrassing Video | The Internet | Cartoon Network, retrieved 2018-12-26 '''youtube.com/watch?v=jjq_LkeTuyE&'''</ref> | ||
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== Gallery == | == Gallery == | ||
<center><gallery widths="200" spacing="small" position="center" captionalign="center" bordersize="small"> | <center><gallery widths="200" spacing="small" position="center" captionalign="center" bordersize="small"> | ||
File:So wach warst du noch nie.png| | File:So wach warst du noch nie.png|So wach warst du noch nie. | ||
File:Kaffee in hohen Dosen.png| | File:Kaffee in hohen Dosen.png|Kaffee in hohen Dosen | ||
File:Kaffee in hohen Dosen. with orange bottom text.png|Kaffee in hohen Dosen with the orange text "Schrei als Klingelton? www.k-fee.de" (Translated to English as "Scream as a ringtone? www.k-fee.de") | File:Kaffee in hohen Dosen. with orange bottom text.png|Kaffee in hohen Dosen with the orange text '''"Schrei als Klingelton? www.k-fee.de"''' (Translated to English as '''"Scream as a ringtone? www.k-fee.de"''') | ||
File:K-Fee Branding With ProSieben URL.jpeg|Kaffee in hohen Dosen with the orange text "Schrei als Klingelton? www.ProSieben.de" (Translated to English as "Scream as a ringtone? www.ProSieben.de") As seen on the German ProSieben TV channel. | File:K-Fee Branding With ProSieben URL.jpeg|Kaffee in hohen Dosen with the orange text '''"Schrei als Klingelton? www.ProSieben.de"''' (Translated to English as '''"Scream as a ringtone? www.ProSieben.de"''') As seen on the German ProSieben TV channel. | ||
File:Ever been so wide awake.png| | File:Ever been so wide awake.png|Ever been so wide awake? | ||
File:Canned caffeine with coffee.png| | File:Canned caffeine with coffee.png|Canned caffeine with coffee. | ||
File:Canned caffeine with coffee 2.png| | File:Canned caffeine with coffee 2.png|Canned caffeine with coffee. (Alternate) | ||
File:The natural boost..png|The natural boost. | File:The natural boost..png|The natural boost. | ||
File:K-fee.png|The K-fee logo. | File:K-fee.png|The K-fee logo. | ||
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=== '''Radio Advertisements''' === | === '''Radio Advertisements''' === | ||
<u>NOTE</u>: The following radio spots | <u>NOTE</u>: The following radio spots contains [[screamers]]! | ||
* '''Investment:''' youtube.com/watch?v=y-nXSyxI7Kg | * '''Investment:''' youtube.com/watch?v=y-nXSyxI7Kg | ||
* '''Love:''' youtube.com/watch?v=Pp3fm8mUtic | * '''Love:''' youtube.com/watch?v=Pp3fm8mUtic | ||
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[[Category:Internet memes]] | [[Category:Internet memes]] | ||
[[Category:Custom screamer image]] | [[Category:Custom screamer image]] | ||