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K-fee commercials: Difference between revisions
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|to advertise = A coffee drink | |to advertise = A coffee drink | ||
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{{Quote|Ever been so wide awake?|K-fee's iconic | {{Quote|Ever been so wide awake?|K-fee's iconic advertising campaign}} | ||
In April | In April 2004, a German beverage company named [[wikipedia:Jump scare#In advertising|'''K-fee''']] released nine 20-second-long television commercials as part of their ''Wide Awake'' campaign to advertise their coffee drink. These commercials have been heavily criticized for their content and many feel that the adverts are very uncommercial and upsetting. However, their shocking visual is built to simulate the effect that the product has on the viewer. | ||
The commercials consist of peaceful scenes, such as a car driving down a grassy hillside to soothing music. However, at some point in the ad, the scene gets briefly interrupted by either a zombie or a gargoyle screaming at the camera, followed by the company's | The commercials consist of peaceful scenes, such as a car driving down a grassy hillside to soothing music. However, at some point in the ad, the scene gets briefly interrupted by either a zombie or a gargoyle screaming at the camera, followed by the company's advertising campaign and the product, accompanied by a fast heartbeat. | ||
K-fee received a lot of complaints from their viewers, and soon after that, the ads stopped being aired on television. Some people say that on some other occasions, a warning message was displayed before the advert played, informing any young children, easily scared individuals, and people with heart or certain health conditions to not view the footage. However, this is unproven. | K-fee received a lot of complaints from their viewers, and soon after that, the ads stopped being aired on television. Some people say that on some other occasions, a warning message was displayed before the advert played, informing any young children, easily scared individuals, and people with heart or certain health conditions to not view the footage. However, this is unproven. | ||
