K-fee commercials: Difference between revisions

{{Quote|Ever been so wide awake?|K-fee's iconic slogan}}

In April 2005, a German beverage company named [[wikipedia:Jump scare#In advertising|'''K-fee''']] released nine 20-second-long television commercials as part of their ''Wide Awake'' campaign to advertise their coffee drink. These commercials have been heavily criticized for their content and many feel that the adverts are very uncommercial and upsetting. However, their shocking visual is built to simulate the effect that the product has on the viewer.

The commercials consist of peaceful scenes, such as a car driving down a grassy hillside to soothing music. However, at some point in the ad, the scene gets briefly interrupted by either a zombie or a gargoyle screaming at the camera, followed by the company's slogan and the product, accompanied by a fast heartbeat.

In the Cartoon Network animated series ''[[wikipedia:The Amazing World of Gumball|The Amazing World of Gumball]]'' ([[wikipedia:The Amazing World of Gumball (season 2)|season 2]]) episode named "The Internet", parodies the K-fee commercials. In one scene, Gumball and Darwin appear randomly browsing the web while watching videos. Among these videos, they come across what is implied to be the K-fee Car ad.<ref>https://www.amazon.com/gp/video/detail/B00DI3AZDI/ref=atv_dp#btf-product-details The Internet episode.</ref>

Gumball watches the video on Elmore Stream-It, commenting on the white car driving through the hills and staring closely at the screen, when suddenly the loud scream is heard, causing him to have an intense reaction which gets recorded and posted to the web. The rest of the episode involves Gumball trying to get the video removed, which has given him unwanted fame.<ref>The Amazing World of Gumball, Gumball | Uploading An Embarrassing Video | The Internet | Cartoon Network, retrieved 2018-12-26 https://youtu.be/jjq_LkeTuyE?t=19s</ref>

File:K-fee Latte Macchiato Classic English.png|Latte Macchiato Classic Bottle 2

File:K-fee Latte Macchiato Vanilla English.JPG|Latte Macchiato Vanilla Bottle 2

File:K-fee Latte Macchiato Classic.png|Latte Macchiato Classic bottle.

File:K-fee Latte Macchiato Vanilla.png|Latte Macchiato Vanilla bottle.

File:K-fee Car.png|K-fee ''Car'' commercial.

File:K-fee Golf.png|K-fee ''Golf'' commercial.

File:K-fee Beach.png|K-fee ''Beach'' commercial.

File:K-fee Yoga.png|K-fee ''Yoga'' commercial.

File:K-fee Fishing.png|K-fee ''Fishing'' commercial.

File:K-fee Buddha.png|K-fee ''Buddha'' commercial.

File:K-fee Meadow.png|K-fee ''Meadow'' commercial.

File:K-fee Surfing.png|K-fee ''Surfing'' commercial.

File:K-fee Boardwalk.png|K-fee ''Boardwalk'' commercial.