K-fee commercials: Difference between revisions
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== '''K-fee commercials''' == | == '''K-fee commercials''' == | ||
{{Infobox|title = K-fee commercials|image = K-fee Car.png|imagecaption = A screenshot from the '''K-fee Car''' commercial.|maker = K-fee, Jung von Matt, Cobblestone Filmproduktion|date = | {{Infobox|title = K-fee commercials|image = K-fee Car.png|imagecaption = A screenshot from the '''K-fee Car''' commercial.|maker = K-fee, Jung von Matt, Cobblestone Filmproduktion|date = 1998-2005|type = Television commercial|language = English, German|country = {{GermanyFlag}} Germany}} | ||
From 1998 to 2005, German caffeine company ''K-fee'' released nine 20-second long television commercials as part of their ''Wide Awake'' campaign for their coffee drink. These commercials have been heavily criticized for their content and many feel that the adverts are very uncommercial and upsetting, though its shocking visual is built to simulate the effect that the product has on the viewer. | |||
The commercials consist of a peaceful scene, such as a car driving down a grassy hillside to soothing music. However, at some point in the ad, the scene gets briefly interrupted by either a zombie or a gargoyle screaming at the camera, followed by the company's slogan and the product. | The commercials consist of a peaceful scene, such as a car driving down a grassy hillside to soothing music. However, at some point in the ad, the scene gets briefly interrupted by either a zombie or a gargoyle screaming at the camera, followed by the company's slogan and the product. | ||
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K-fee received a lot of complaints from their viewers, and soon after that, the ads stopped being aired on television. Some people say that on some other occasions, a warning message was displayed before the advert played, informing any young children, individuals who are easily scared and people with heart conditions to not view the footage, however this could never be proved. | K-fee received a lot of complaints from their viewers, and soon after that, the ads stopped being aired on television. Some people say that on some other occasions, a warning message was displayed before the advert played, informing any young children, individuals who are easily scared and people with heart conditions to not view the footage, however this could never be proved. | ||
An episode of 'The Tonight Show with Jay Leno', aired in April 2005 | An episode of 'The Tonight Show with Jay Leno', aired in April 2005, featured a segment where the audience and Jay reacted to K-fee's ''Car'' commercial. It was hosted on K-fee's official website back in 1998 to 2007 along with the other adverts. The K-fee Car commercial was also featured in 2005 on ''Tarrant on TV'', a famous British show. | ||
== '''The commercials''' == | == '''The commercials''' == | ||
