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K-fee commercials: Difference between revisions
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== '''K-fee commercials''' == | == '''K-fee commercials''' == | ||
{{Infobox|title = K-fee commercials|image = K-fee Car.png|imagecaption = A screenshot from the '''K-fee Car''' commercial.|maker = K-fee, Jung von Matt, Cobblestone Filmproduktion|date = April, 2005 ''(recorded in 2004)''|type = Television commercial|language = English, German|country = | {{Infobox|title = K-fee commercials|image = K-fee Car.png|imagecaption = A screenshot from the '''K-fee Car''' commercial.|maker = K-fee, Jung von Matt, Cobblestone Filmproduktion|date = April, 2005 ''(recorded in 2004)''|type = Television commercial|language = English, German|country = {{GermanyFlag}} Germany}} | ||
In April of 2005, German caffeine company ''K-fee'' released nine 20-second long television commercials as part of their ''Wide Awake'' campaign for their coffee drink. These adverts have been heavily criticized for their content and many feel that the adverts are very uncommercial and upsetting, though its shocking visual is built to simulate the effect that the product has on the viewer. | In April of 2005, German caffeine company ''K-fee'' released nine 20-second long television commercials as part of their ''Wide Awake'' campaign for their coffee drink. These adverts have been heavily criticized for their content and many feel that the adverts are very uncommercial and upsetting, though its shocking visual is built to simulate the effect that the product has on the viewer. | ||
The commercials consist of a peaceful scene, such as a car driving down a grassy hillside to soothing music. However, at some point in the ad, the scene gets briefly interrupted by either a | The commercials consist of a peaceful scene, such as a car driving down a grassy hillside to soothing music. However, at some point in the ad, the scene gets briefly interrupted by either a Adam Johnson as Zombie or a Brad Johnson as Gargoyle (known as Batboy), by the screaming at the camera, followed by the company's slogan and the producting from English & German. | ||
K-fee received a lot of complaints from their viewers, and soon after that, the ads stopped being aired on television. Some people say that on some other occasions, a warning message was displayed before the advert played, informing any young children, individuals who are easily scared and people with heart conditions to not view the footage, however this could never be proved. | K-fee received a lot of complaints from their viewers, and soon after that, the ads stopped being aired on television. Some people say that on some other occasions, a warning message was displayed before the advert played, informing any young children, individuals who are easily scared and people with heart conditions to not view the footage, however this could never be proved. | ||
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== '''The commercials''' == | == '''The commercials''' == | ||
Each commercial had a German version and an English version, with the captions at the end in the respective language. There were also either a zombie or a gargoyle at the end of each advert. The zombie was played by American actor '' | Each commercial had a German version and an English version, with the captions at the end in the respective language. There were also either a zombie or a gargoyle at the end of each advert. The zombie was played by American actor ''Adam Johnson'', and the gargoyle ''(known as Batboy)'' was played by his brother, ''Brad Johnson''. These ads were first aired on television on April 30th, 2005. [[File:K-fee_zombie.jpg|thumb|250px|The K-fee zombie actor.]] | ||
=== '''Commercials featuring the zombie''' === | === '''Commercials featuring the zombie''' === | ||
* '''Car ''(Auto in German)''''': The commercial begins with a relaxing scene of a white car driving down a grassy hillside to soothing music. When the car passes behind a large tree, the camera follows. Once it pans off the tree, the car is gone. Then, a zombie suddenly pops into the scene very briefly accompanied by <span>a frightening scream,</span> scaring the viewer. This commercial is more commonly known as ''Ghost Car'' or the ''Scary Car Commercial''. | * '''Car ''(Auto in German)''''': The commercial begins with a relaxing scene of a white car driving down a grassy hillside to soothing music. When the car passes behind a large tree, the camera follows. Once it pans off the tree, the car is gone. Then, a zombie suddenly pops into the scene very briefly accompanied by <span>a frightening scream,</span> scaring the viewer. This commercial is more commonly known as ''Ghost Car'' or the ''Scary Car Commercial''. | ||
* '''Fishing ''(Angler in German)''''': This shows a man fishing in a lake, and not long afterwards the zombie appears, surprisingly not looking directly into the camera as | * '''Fishing ''(Angler in German)''''': This shows a man fishing in a lake, and not long afterwards the zombie appears, surprisingly not looking directly into the camera as he screams. | ||
* '''Yoga''': This shows a person practicing yoga on a cliff, and as soon as the person lifts his hand, the zombie seemingly appears out of nowhere, screaming. | * '''Yoga''': This shows a person practicing yoga on a cliff, and as soon as the person lifts his hand, the zombie seemingly appears out of nowhere, screaming. His face is obscured by the dark. This is often considered to be the scariest of all ads. | ||
* '''Meadow ''(Wiese in German)''''': The video starts out with a field of wild flowers and a pollinating bee. It then cuts to a meadow with some bicycles leaning against a large tree, and the camera stops moving at a certain point. Not long afterwards, the zombie shows up from the left side of the screen and screams. | * '''Meadow ''(Wiese in German)''''': The video starts out with a field of wild flowers and a pollinating bee. It then cuts to a meadow with some bicycles leaning against a large tree, and the camera stops moving at a certain point. Not long afterwards, the zombie shows up from the left side of the screen and screams. | ||
* '''Surfing''': This is a far away view of a man on a beach going to the ocean to go surfing. Then the zombie appears from the right side of the screen and screams. This also seems to use the same footage of the zombie that's used in K-fee Car ad. | * '''Surfing''': This is a far away view of a man on a beach going to the ocean to go surfing. Then the zombie appears from the right side of the screen and screams. This also seems to use the same footage of the zombie that's used in K-fee Car ad. | ||
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[[File:K-fee crew.jpg|thumb|220x220px|The '''K-fee crew''' on recording set, June 10th, 2004.]] | [[File:K-fee crew.jpg|thumb|220x220px|The '''K-fee crew''' on recording set, June 10th, 2004.]] | ||
*'''Director''': Kai Sehr | *'''Director''': Kai Sehr | ||
*'''Actors''': | *'''Actors''': Adam Johnson ''(Zombie)'', Brad Johnson ''(Gargoyle / Batboy)'' | ||
*'''Producer''': Kai Stoecker | *'''Producer''': Kai Stoecker | ||
*'''Advertising Agency''': Jung von Matt (Hamburg, Germany) | *'''Advertising Agency''': Jung von Matt (Hamburg, Germany) | ||
