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K-fee commercials: Difference between revisions
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{{Infobox|title = K-fee commercials|image = K-fee Car.png|imagecaption = A screenshot from the '''K-fee Car''' commercial.|maker = K-fee, Jung von Matt, Cobblestone Filmproduktion|date = April, 2005 (filmed in 2004)|type = Television commercial|language = English, German}} | {{Infobox|title = K-fee commercials|image = K-fee Car.png|imagecaption = A screenshot from the '''K-fee Car''' commercial.|maker = K-fee, Jung von Matt, Cobblestone Filmproduktion|date = April, 2005 (filmed in 2004)|type = Television commercial|language = English, German}} | ||
In | In 1998 through February of 2009, German caffeine company ''K-fee'' released nine 20-second long television commercials as part of their ''Wide Awake'' campaign for their coffee drink. These adverts have been heavily criticized for their content and many feel that the adverts are very uncommercial and upsetting, though its shocking visual is built to simulate the effect that the product has on the viewer. | ||
The commercials consist of a peaceful scene, such as a car driving down a grassy hillside to soothing music. However, at some point in the ad, the scene gets briefly interrupted by either a | The commercials consist of a peaceful scene, such as a car driving down a grassy hillside to soothing music. However, at some point in the ad, the scene gets briefly interrupted by either a Zombie or a Gargoyle or Batboy screaming at the camera, followed by the company's slogan and the product. | ||
K-fee received a lot of complaints from their viewers, and soon after that, the ads stopped being aired on television. Some people say that on some other occasions, a warning message was displayed before the advert played, informing any young children, individuals who are easily scared and people with heart conditions to not view the footage, however this could never be proved. | K-fee received a lot of complaints from their viewers, and soon after that, the ads stopped being aired on television. Some people say that on some other occasions, a warning message was displayed before the advert played, informing any young children, individuals who are easily scared and people with heart conditions to not view the footage, however this could never be proved. | ||
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=='''K-fee radio advertisements'''== | =='''K-fee radio advertisements'''== | ||
In December 2004, K-fee released four radio advertisements; ''Investment'', ''Love'', ''Relaxation'' and ''Christmas''. The ads were available in English and German. | In December 2004, K-fee released four radio advertisements; ''Investment'', ''Love'', ''Relaxation'' and ''Christmas''. The ads were available in English and German. | ||
* '''Investment (0:29)''': The ad starts with a man saying the following: "Would you like to know how to make more of your money? Then, listen carefully. We've got an investment tip for you which promises top returns. This investment will guarantee you a worry-free life and allow you to fulfill cherished dreams. All with a monthly payment starting from just 20 euros. All you have to | * '''Investment (0:29)''': The ad starts with a man saying the following: "Would you like to know how to make more of your money? Then, listen carefully. We've got an investment tip for you which promises top returns. This investment will guarantee you a worry-free life and allow you to fulfill cherished dreams. All with a monthly payment starting from just 20 euros. All you have to do is" Then, the sentence gets interrupted by the same loud scream used in the other K-fee commercials. Then, a voice reads "Ever been so wide awake? K-fee. Canned caffeine with coffee." | ||
* '''Love (0:33)''': <span>The ad starts with lullaby music and young girl's voice saying the following: </span>"Mummy mummy, how much do you love me?" Then, a woman's voice says: "I love you from here to the moon." "How far is that?" "Hm. It's so far." "Is that so much?" "Yes, my love. I love you so much. Now close your eyes sweetie, and listen while I read you a story. Once upon a time, there was a little dormouse called Piff. One day, it | * '''Love (0:33)''': <span>The ad starts with lullaby music and young girl's voice saying the following: </span>"Mummy mummy, how much do you love me?" Then, a woman's voice says: "I love you from here to the moon." "How far is that?" "Hm. It's so far." "Is that so much?" "Yes, my love. I love you so much. Now close your eyes sweetie, and listen while I read you a story. Once upon a time, there was a little dormouse called Piff. One day, it went" <span>Then, the sentence gets interrupted by the same loud scream used in the other K-fee commercials. Then, a voice reads "Ever been so wide awake? K-fee. Canned caffeine with coffee."</span> | ||
* '''Relaxation (0:49)''': <span>The ad starts with the same music used in the K-fee Buddha ad. Then, a soft-spoken woman's voice saying the following: "And now, an exercise to help you relax. Make yourself comfortable. Close your eyes. Breathe in deeply through your nose. Keep your mouth shut. Feel that deep breath go down to your tummy. In, and out. And in, and out. </span><span>And in, and out. And in, | * '''Relaxation (0:49)''': <span>The ad starts with the same music used in the K-fee Buddha ad. Then, a soft-spoken woman's voice saying the following: "And now, an exercise to help you relax. Make yourself comfortable. Close your eyes. Breathe in deeply through your nose. Keep your mouth shut. Feel that deep breath go down to your tummy. In, and out. And in, and out. </span><span>And in, and out. And in, and" Then, the sentence gets interrupted by the same loud scream used in the other K-fee commercials. Then, a voice reads "Ever been so wide awake? K-fee. Canned caffeine with coffee."</span> | ||
* '''Christmas (0:51)''': <span>The ad starts with the sound of a clock ticking. Then, a Santa Claus voice says the following: "Ah, Christmas time again at last. And we all have such wonderful childhood memories. Pretty little crooked houses, with chimneys puffing out trails of smoke. Ha, yes. And the icicles glistening in the moonlight all around. The snow crunches softly under our feet, and when we come into the cozy warmth of our houses, the smell of delicious baked apples and freshly baked mince pies, and oh how excited we are when we finally, finally hear the sound signalling the arrival of | * '''Christmas (0:51)''': <span>The ad starts with the sound of a clock ticking. Then, a Santa Claus voice says the following: "Ah, Christmas time again at last. And we all have such wonderful childhood memories. Pretty little crooked houses, with chimneys puffing out trails of smoke. Ha, yes. And the icicles glistening in the moonlight all around. The snow crunches softly under our feet, and when we come into the cozy warmth of our houses, the smell of delicious baked apples and freshly baked mince pies, and oh how excited we are when we finally, finally hear the sound signalling the arrival of Christmas day" Then, the sentence gets interrupted by the same loud scream used in the other K-fee commercials. Then, a voice reads "Ever been so wide awake? K-fee. Canned caffeine with coffee."</span> | ||
== '''K-fee light-version advertisements''' == | == '''K-fee light-version advertisements''' == | ||
In December 2005, K-fee released new commercials for their line of Latte macchiato drinks that parodied their own prank flash-style commercials. Using the footage from three of K-fee's most popular commercials (Auto, Beach, and Golf), the company replaced the zombie or gargoyle at the end of the ad with a less frightening image, followed by the text "Jetzt auch mit weniger Koffein" (which translates as "Now also available with less caffeine.") and a picture | In December 2005, K-fee released new commercials for their line of Latte macchiato drinks that parodied their own prank flash-style commercials. Using the footage from three of K-fee's most popular commercials (Auto, Beach, and Golf), the company replaced the zombie or gargoyle at the end of the ad with a less frightening image, followed by the text "Jetzt auch mit weniger Koffein." (which translates as "Now also available with less caffeine. known as Now, without so much caffeine") and a picture from Latte Macchiato bottle from Classic & Vanilla. | ||
* '''Beach (Lite)''': A smiling teddy bear (possibly a hand puppet) appears instead of the gargoyle and giggles. The piano music in the background is higher pitched than in the original version. This spot advertises K-fee Latte Macchiato Classic. | * '''Beach (Lite)''': A smiling teddy bear (possibly a hand puppet) appears instead of the gargoyle and giggles. The piano music in the background is higher pitched than in the original version. This spot advertises K-fee Latte Macchiato Classic. | ||
* '''Car (Lite)''': A man in a light polo shirt appears from the bottom instead of the zombie and softly says “Boo!” in an effeminate, almost teasing voice. Once again, the background music is higher pitched, and the advertised product is K-fee Latte Macchiato Classic. | * '''Car (Lite)''': A man in a light polo shirt appears from the bottom instead of the zombie and softly says “Boo!” in an effeminate, almost teasing voice. Once again, the background music is higher pitched, and the advertised product is K-fee Latte Macchiato Classic. | ||
