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K-fee commercials: Difference between revisions
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{{Infobox|title = K-fee commercials|image = K-fee Car.png|imagecaption = A screenshot from the '''K-fee Car''' commercial.|maker = K-fee, Jung von Matt, Cobblestone Filmproduktion|date = 1998-2005|type = Television commercial|language = English, German}} | {{Infobox|title = K-fee commercials|image = K-fee Car.png|imagecaption = A screenshot from the '''K-fee Car''' commercial.|maker = K-fee, Jung von Matt, Cobblestone Filmproduktion|date = 1998-2005|type = Television commercial|language = English, German}} | ||
In 1998 through | In 1998 through 2009, Germany caffeine company ''K-fee'' released nine 20-second long television commercials as part of their ''Wide Awake'' campaign for their coffee drink. These adverts have been heavily criticized for their content and many feel that the advert is very uncommercial and upsetting, though its shocking visual is built to simulate the effect that the product has on the viewer. | ||
The commercials consist of a peaceful scene, such as a | The commercials consist of a peaceful scene, such as a Car driving down a grassy hillside to soothing music. However, at some point in the ad, the scene gets briefly interrupted by either a zombie or a gargoyle screaming at the camera, followed by the company's slogan and the product. | ||
K-fee received a lot of complaints from their viewers, and soon after that, the ads stopped being aired on television. Some people say that on some other occasions, a warning message was displayed before the advert played, informing any young children, individuals who are easily scared and people with heart conditions to not view the footage, however this could never be proved. | K-fee received a lot of complaints from their viewers, and soon after that, the ads stopped being aired on television. Some people say that on some other occasions, a warning message was displayed before the advert played, informing any young children, individuals who are easily scared and people with heart conditions to not view the footage, however this could never be proved. | ||
An episode of 'The Tonight Show with Jay Leno' featured a segment where the audience and Jay reacted to K-fee's '' | An episode of 'The Tonight Show with Jay Leno' featured a segment where the audience and Jay reacted to K-fee's ''Car'' Commercials. It was hosted on K-fee's official website back in 2005 along with the adverts themselves. | ||
== '''The commercials''' == | == '''The commercials''' == | ||
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* '''Yoga''': This shows a person practicing yoga on a cliff, and as soon as the person lifts his hand, the zombie seemingly appears out of nowhere, screaming. His face is obscured by the dark. This is probably the scariest of all ads. | * '''Yoga''': This shows a person practicing yoga on a cliff, and as soon as the person lifts his hand, the zombie seemingly appears out of nowhere, screaming. His face is obscured by the dark. This is probably the scariest of all ads. | ||
* '''Meadow''': A view over a field is shown, and the camera stop moving at a certain point. Not long after, the zombie shows up from the left side of the screen and screams. | * '''Meadow''': A view over a field is shown, and the camera stop moving at a certain point. Not long after, the zombie shows up from the left side of the screen and screams. | ||
* '''Surfing''': This is a far away view of a man going to the ocean to go surfing. Then the zombie appears from the right side of the screen and screams. This also seems to use the same footage of the zombie that's used in K-fee | * '''Surfing''': This is a far away view of a man going to the ocean to go surfing. Then the zombie appears from the right side of the screen and screams. This also seems to use the same footage of the zombie that's used in K-fee Car Commercial. | ||
[[File:K-fee_gargoyle.jpg|thumb|250px|The K-fee gargoyle actor.]] | [[File:K-fee_gargoyle.jpg|thumb|250px|The K-fee gargoyle actor.]] | ||
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* '''Golf''': A man is shown golfing from far away, when the gargoyle appears upside-down and screams. | * '''Golf''': A man is shown golfing from far away, when the gargoyle appears upside-down and screams. | ||
=='''K-fee radio advertisements'''== | |||
In December 2004, K-fee released four radio advertisements; ''Investment'', ''Love'', ''Relaxation'' and ''Christmas''. The ads were available in English and German. | In December 2004, K-fee released four radio advertisements; ''Investment'', ''Love'', ''Relaxation'' and ''Christmas''. The ads were available in English and German. | ||
* '''Investment (0:29)''': The ad starts with a man saying the following: "Would you like to know how to make more of your money? Then, listen carefully. We've got an investment tip for you which promises top returns. This investment will guarantee you a worry-free life and allow you to fulfill cherished dreams. All with a monthly payment starting from just 20 euros. All you have to do—" Then, the sentence gets interrupted by the same loud scream used in the other K-fee commercials. Then, a voice reads "Ever been so wide awake? K-fee. Canned caffeine with coffee." | * '''Investment (0:29)''': The ad starts with a man saying the following: "Would you like to know how to make more of your money? Then, listen carefully. We've got an investment tip for you which promises top returns. This investment will guarantee you a worry-free life and allow you to fulfill cherished dreams. All with a monthly payment starting from just 20 euros. All you have to do—" Then, the sentence gets interrupted by the same loud scream used in the other K-fee commercials. Then, a voice reads "Ever been so wide awake? K-fee. Canned caffeine with coffee." | ||
'''German''' | |||
Moechten Sie wissen, wie Sie mehr aus Ihrem Geld machen? Dann hoeren Sie jetzt gut zu. Wir haben für Sie einen Anlagetipp mit einer Top-Rendite. Diese Anlage garantiert Ihnen ein sorgenfreies Leben. Und erlaubt es Ihnen, lang gehegte Wünsche zu erfuellen. Und das bereits ab einer monatlichen Einzahlung von nur 20 Euro. Sie muessen einfach nur... Schrei. Kind fluestert. So wach warst du noch nie. K-fee. Kaffee in hohen Dosen | |||
* '''Love (0:33)''': <span>The ad starts with lullaby music and young girl's voice saying the following: </span>"Mommy mommy, how much do you love me?" Then, a woman's voice says: "I love you from here to the moon." "How far is that?" "Hm. It's so far." "Is that so much?" "Yes, my love. I love you so much. Now close your eyes sweetie, and listen while I read you a story. Once upon a time, there was a little dormouse called Piff. One day, it went—" <span>Then, the sentence gets interrupted by the same loud scream used in the other K-fee commercials. Then, a voice reads "Ever been so wide awake? K-fee. Canned caffeine with coffee."</span> | * '''Love (0:33)''': <span>The ad starts with lullaby music and young girl's voice saying the following: </span>"Mommy mommy, how much do you love me?" Then, a woman's voice says: "I love you from here to the moon." "How far is that?" "Hm. It's so far." "Is that so much?" "Yes, my love. I love you so much. Now close your eyes sweetie, and listen while I read you a story. Once upon a time, there was a little dormouse called Piff. One day, it went—" <span>Then, the sentence gets interrupted by the same loud scream used in the other K-fee commercials. Then, a voice reads "Ever been so wide awake? K-fee. Canned caffeine with coffee."</span> | ||
* '''Relaxation (0:49)''': <span>The ad starts with the same music used in the K-fee Buddha | * '''Relaxation (0:49)''': <span>The ad starts with the same music used in the K-fee Buddha Commercial. Then, a soft-spoken woman's voice says the following: "And now, an exercise to help you relax. Make yourself comfortable. Close your eyes. Breathe in deeply through your nose. Keep your mouth shut. Feel that deep breath go down to your tummy. In, and out. And in, and out. </span><span>And in, and out. And in, and—" Then, the sentence gets interrupted by the same loud scream used in the other K-fee commercials. Then, a voice reads "Ever been so wide awake? K-fee. Canned caffeine with coffee."</span> | ||
* '''Christmas (0:51)''': <span>The ad starts with the sound of a clock ticking. Then, a man's voice says the following: "Ah, Christmas time again at last. And we all have such wonderful childhood memories. Pretty little crooked houses, with chimneys puffing out trails of smoke. Ha, yes. And the icicles glistening in the moonlight all around. The snow crunches softly under our feet, and when we come into the cozy warmth of our houses, the smell of delicious baked apples and freshly baked mince pies, and oh how excited we are when we finally, finally hear the sound signalling the arrival of Christmas—" Then, the sentence gets interrupted by the same loud scream used in the other K-fee commercials. Then, a voice reads "Ever been so wide awake? K-fee. Canned caffeine with coffee."</span> | * '''Christmas (0:51)''': <span>The ad starts with the sound of a clock ticking. Then, a man's voice says the following: "Ah, Christmas time again at last. And we all have such wonderful childhood memories. Pretty little crooked houses, with chimneys puffing out trails of smoke. Ha, yes. And the icicles glistening in the moonlight all around. The snow crunches softly under our feet, and when we come into the cozy warmth of our houses, the smell of delicious baked apples and freshly baked mince pies, and oh how excited we are when we finally, finally hear the sound signalling the arrival of Christmas—" Then, the sentence gets interrupted by the same loud scream used in the other K-fee commercials. Then, a voice reads "Ever been so wide awake? K-fee. Canned caffeine with coffee."</span> | ||
