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| == K-fee advertisements == | | == K-fee advertisements == |
| [[File:K-fee_auto.jpg|thumb|A screenshot from the K-fee auto commercial.|200x200px]]K-fee television advertisements imitate prank flash animations (also known as [[Screamer|screamers]]) intending to scare the viewer. One such TV ad is known as ''K-fee Auto''. | | [[File:K-fee_auto.jpg|thumb|A screenshot from the K-fee auto commercial.|200x200px]]In 2002, Germany caffeine company, K-Fee made some controversial adverts for the coffee drink. <span>These adverts have been heavily criticized for their content and many feel that the advert is very uncommercial and upsetting, though its shocking visual is built to energize the viewers and keep them alert. The K-fee company received a lot of complaints about viewers getting heart attacks and young children getting startled. Soon after that, the ads stopped being aired on TV. On some occasions, a warning message is displayed before the advert plays, informing any young children, individuals who are easily scared and people with heart conditions or autism to not view the footage. When this is not shown, it leaves any individual to be deceived.</span> |
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| The commercial begins with a relaxing scene of a white car driving down a grassy hillside to soothing music. When the car passes behind a large tree, the camera follows. When it pans off the tree, the car is gone. Then, a zombie with a frightening scream then suddenly pops into the scene very briefly, scaring the viewer. The commercial fades to black, showing the slogan: "So wach warst du noch nie." translated "You have never been as wide awake as this." and after some time shows the product with the caption "Kaffee in hohen dosen" (which is a pun, meaning both "coffee in high doses" as well as "coffee in tall cans"). In the English version of the ad, the slogan reads "Ever been so wide awake?".
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| == Complaints ==
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| <span>These adverts have been heavily criticized for their content and manyfeel that the advert is very uncommercial and upsetting, though its shocking visual is built to energize the viewers and keep them alert. The K-fee company received a lot of complaints about viewers getting heart attacks and young children getting startled. Soon after that, the ads stopped being aired on TV. On some occasions, a warning message is displayed before the advert plays, informing any young children, individuals who are easily scared and people with heart conditions or autism to not view the footage. When this is not shown, it leaves any individual to be deceived.</span> | |
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| == Parodies == | | == Parodies == |
