K-fee commercials: Difference between revisions
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== '''K-fee commercials''' == | == '''K-fee commercials''' == | ||
{{Infobox|title = K-fee commercials|image = K-fee Car.png|imagecaption = A screenshot from the '''K-fee Car''' commercial.|maker = K-fee, Jung von Matt, Cobblestone Filmproduktion|date = 2005|type = Television commercial|language = English, German}} | {{Infobox|title = K-fee commercials|image = K-fee Car.png|imagecaption = A screenshot from the '''K-fee Car''' commercial.|maker = K-fee, Jung von Matt, Cobblestone Filmproduktion|date = April, 2005|type = Television commercial|language = English, German}} | ||
In 2005, German caffeine company ''K-fee'' released nine 20-second long television commercials as part of their ''Wide Awake'' campaign for their coffee drink. These adverts have been heavily criticized for their content and many feel that the advert is very uncommercial and upsetting, though its shocking visual is built to simulate the effect that the product has on the viewer. | In April of 2005, German caffeine company ''K-fee'' released nine 20-second long television commercials as part of their ''Wide Awake'' campaign for their coffee drink. These adverts have been heavily criticized for their content and many feel that the advert is very uncommercial and upsetting, though its shocking visual is built to simulate the effect that the product has on the viewer. | ||
The commercials consist of a peaceful scene, such as a car driving down a grassy hillside to soothing music. However, at some point in the ad, the scene gets briefly interrupted by either a zombie or a gargoyle screaming at the camera, followed by the company's slogan and the product. | The commercials consist of a peaceful scene, such as a car driving down a grassy hillside to soothing music. However, at some point in the ad, the scene gets briefly interrupted by either a zombie or a gargoyle screaming at the camera, followed by the company's slogan and the product. | ||
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[[File:K-fee_gargoyle.jpg|thumb|250px|The K-fee gargoyle actor.]] | [[File:K-fee_gargoyle.jpg|thumb|250px|The K-fee gargoyle actor.]] | ||
'''<u>Commercials featuring the gargoyle</u>''' | |||
* '''Beach 1''': This depicts two lovers on a beach about to kiss, and just as they're about to, the gargoyle jumps up screaming from the bottom of the screen, blocking the view, with blood dripping from his mouth. | * '''Beach 1''': This depicts two lovers on a beach about to kiss, and just as they're about to, the gargoyle jumps up screaming from the bottom of the screen, blocking the view, with blood dripping from his mouth. | ||
* '''Beach 2''': This shows a relaxing scene of a boardwalk near a beach, when the gargoyle appears upside-down and screams. | * '''Beach 2''': This shows a relaxing scene of a boardwalk near a beach, when the gargoyle appears upside-down and screams. | ||
* '''Buddha''': This depicts a woman meditating near a Buddha statue, when the gargoyle jumps up screaming. His face is so close to the camera that it is out of focus. | * '''Buddha''': This depicts a woman meditating near a Buddha statue, when the gargoyle jumps up screaming. His face is so close to the camera that it is out of focus. | ||
* '''Golf''': A man is shown golfing from far away, when the gargoyle appears upside-down and screams. | * '''Golf''': A man is shown golfing from far away, when the gargoyle appears upside-down and screams. | ||
==='''K-fee radio advertisements'''=== | |||
In December 2004, K-fee released four radio advertisements; ''Investment'', ''Love'', ''Relaxation'' and ''Christmas''. The ads were available in English and German. | |||
* '''Investment (0:29)''': The ad starts with a man saying the following: "Would you like to know how to make more of your money? Then, listen carefully. We've got an investment tip for you which promises top returns. This investment will guarantee you a worry-free life and allow you to fulfill cherished dreams. All with a monthly payment starting from just 20 euros. All you have to do—" Then, the sentence gets interrupted by the same loud scream used in the other K-fee commercials. Then, a voice reads "Ever been so wide awake? K-fee. Canned caffeine with coffee." | |||
* '''Love (0:33)''': "Mommy mommy, how much do you love me?" "I love you from here to the moon." "How far is that?" "Hm. It's so far." "Is that so much?" "Yes, my love. I love you so much. Now close your eyes sweetie, and listen while I read you a story. Once upon a time, there was a little _ called Pif. One day, it went—" <span>Then, the sentence gets interrupted by the same loud scream used in the other K-fee commercials. Then, a voice reads "Ever been so wide awake? K-fee. Canned caffeine with coffee."</span> | |||
* '''Relaxation (0:49)''': <span>The ad starts with the same music used in the K-fee Yoga ad. Then, a soft-spoken woman's voice says the following: "And now, an exercise to help you relax. Make yourself comfortable. Close your eyes. Breathe in deeply through your nose. Keep your mouth shut. Feel that deep breath go down to your tummy. In, and out. And in, and out. </span><span class="">And in, and out. And in, and—" Then, the sentence gets interrupted by the same loud scream used in the other K-fee commercials. Then, a voice reads "Ever been so wide awake? K-fee. Canned caffeine with coffee."</span> | |||
* '''Christmas (0:51)''': <span class="">The ad starts with the sound of a clock ticking. Then, a man's voice says the following: "Ah, Christmas time again at last. And we all have such wonderful childhood memories. Pretty little crooked houses, with chimneys puffing out trails of smoke. Ha, yes. And the icicles glistening in the moonlight all around. The snow crunches softly under our feet, and when we come into the cozy warmth of our houses, the smell of delicious baked apples and freshly baked mint pies, and oh how excited we are when we finally, finally hear the sound signalling the arrival of Christmas—" Then, the sentence gets interrupted by the same loud scream used in the other K-fee commercials. Then, a voice reads "Ever been so wide awake? K-fee. Canned caffeine with coffee."</span> | |||
=== '''K-fee light-version advertisements''' === | |||
In January 2006, K-fee released new commercials for their line of Latte macchiato drinks that parodied their own prank flash-style commercials. Using the footage from three of K-fee's most popular commercials (Auto, Beach, and Golf), the company replaced the frightening image of a zombie or gargoyle at the end of the ad with a man in ordinary clothes, a man in a Gorilla mask, or a man in a bear mascot costume appearing slowly and saying "boo" or "bwa-ha-ha", followed by the text "Jetzt auch mit weniger Koffein" (which translates as "Now also with less caffeine") and an image of a Latte Macchiato bottle. | |||
=== '''Awards''' === | |||
K-fee has won two awards for their <span>advertisements.</span> | |||
* '''Clio Awards 2005''': K-fee's ''Investment''<span>, </span>''Love''<span>, </span>''Relaxation''<span> and </span>''Christmas'' radio advertisements. | |||
* '''Cannes Lions 2005''': K-fee's Car, Golf and Beach television commercials. | |||
== '''Credits''' == | == '''Credits''' == | ||
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== '''Parodies''' == | == '''Parodies''' == | ||
On the Internet, an alternate ending shows, instead of the product and the slogan, the text: "Now...Go Change Your Shorts And Get Back To Work!" in Arial Black instead of the normal ending. Other manifestations of this ad include being sent as part of a chain-mail which supposedly depicts a ghost appearing during the filming of a television ad (sometimes from Great Britain); the viewer is instructed to follow the car closely, as a "mist" is supposed to appear next to the car at some point. The "mist", of course, never does appear, and the commercial plays out as described above, much to the chagrin of the viewer. | On the Internet, an alternate ending shows, instead of the product and the slogan, the text: "Now...Go Change Your Shorts And Get Back To Work!" in Arial Black instead of the normal ending. Other manifestations of this ad include being sent as part of a chain-mail which supposedly depicts a ghost appearing during the filming of a television ad (sometimes from Great Britain); the viewer is instructed to follow the car closely, as a "mist" is supposed to appear next to the car at some point. The "mist", of course, never does appear, and the commercial plays out as described above, much to the chagrin of the viewer. | ||
=== '''The Amazing World of Gumball''' === | === '''The Amazing World of Gumball''' === | ||