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Have you ever been so wide awake?

In April 2005, a German beverage company named K-fee released nine 20-second long television commercials as part of their Wide Awake campaign to advertise their coffee drink. These commercials have been heavily criticized for their content and many feel that the adverts are very uncommercial and upsetting, though their shocking visual is built to simulate the effect that the product has on the viewer.

The commercials consist of peaceful scenes, such as a car driving down a grassy hillside to soothing music. However, at some point in the ad, the scene gets briefly interrupted by either a zombie or a gargoyle screaming at the camera, followed by the company's slogan and the product.

K-fee received a lot of complaints from their viewers, and soon after that, the ads stopped being aired on television. Some people say that on some other occasions, a warning message was displayed before the advert played, informing any young children, easily scared individuals, and people with heart or certain health conditions to not view the footage. However, this is unproven.