K-fee commercials: Difference between revisions
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{{Infobox|title = K-fee commercials|image = K-fee Car.png|imagecaption = A screenshot from the '''K-fee Car''' commercial.|maker = K-fee, Jung von Matt, Cobblestone Filmproduktion|date = 1998-2005|type = Television commercial|language = English, German}} | {{Infobox|title = K-fee commercials|image = K-fee Car.png|imagecaption = A screenshot from the '''K-fee Car''' commercial.|maker = K-fee, Jung von Matt, Cobblestone Filmproduktion|date = 1998-2005|type = Television commercial|language = English, German}} | ||
In 1998 through 2009, | In 1998 through 2009, German caffeine company ''K-fee'' released nine 20-second long television commercials as part of their ''Wide Awake'' campaign for their coffee drink. These adverts have been heavily criticized for their content and many feel that the adverts are very uncommercial and upsetting, though its shocking visual is built to simulate the effect that the product has on the viewer. | ||
The commercials consist of a peaceful scene, such as a | The commercials consist of a peaceful scene, such as a car driving down a grassy hillside to soothing music. However, at some point in the ad, the scene gets briefly interrupted by either a zombie or a gargoyle screaming at the camera, followed by the company's slogan and the product. | ||
K-fee received a lot of complaints from their viewers, and soon after that, the ads stopped being aired on television. Some people say that on some other occasions, a warning message was displayed before the advert played, informing any young children, individuals who are easily scared and people with heart conditions to not view the footage, however this could never be proved. | K-fee received a lot of complaints from their viewers, and soon after that, the ads stopped being aired on television. Some people say that on some other occasions, a warning message was displayed before the advert played, informing any young children, individuals who are easily scared and people with heart conditions to not view the footage, however this could never be proved. | ||
An episode of 'The Tonight Show with Jay Leno' featured a segment where the audience and Jay reacted to K-fee's ''Car'' | An episode of 'The Tonight Show with Jay Leno' featured a segment where the audience and Jay reacted to K-fee's ''Car'' commercial. It was hosted on K-fee's official website back in 2005 along with the other adverts. | ||
== '''The commercials''' == | == '''The commercials''' == | ||
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'''<u>Commercials featuring the zombie</u>''' | '''<u>Commercials featuring the zombie</u>''' | ||
* '''Auto''': The commercial begins with a relaxing scene of a white | * '''Auto''': The commercial begins with a relaxing scene of a white car driving down a grassy hillside to soothing music. When the car passes behind a large tree, the camera follows. When it pans off the tree, the car is gone. Then, a zombie with a frightening scream then suddenly pops into the scene very briefly. | ||
* '''Fishing''': This shows a man fishing, and not long afterwards the zombie appears, surprisingly not looking directly into the camera as he screams. | * '''Fishing''': This shows a man fishing, and not long afterwards the zombie appears, surprisingly not looking directly into the camera as he screams. | ||
* '''Yoga''': This shows a person practicing yoga on a cliff, and as soon as the person lifts his hand, the zombie seemingly appears out of nowhere, screaming. His face is obscured by the dark. This is probably the scariest of all ads. | * '''Yoga''': This shows a person practicing yoga on a cliff, and as soon as the person lifts his hand, the zombie seemingly appears out of nowhere, screaming. His face is obscured by the dark. This is probably the scariest of all ads. | ||
* '''Meadow''': A view over a field is shown, and the camera stop moving at a certain point. Not long after, the zombie shows up from the left side of the screen and screams. | * '''Meadow''': A view over a field is shown, and the camera stop moving at a certain point. Not long after, the zombie shows up from the left side of the screen and screams. | ||
* '''Surfing''': This is a far away view of a man going to the ocean to go surfing. Then the zombie appears from the right side of the screen and screams. This also seems to use the same footage of the zombie that's used in K-fee Car | * '''Surfing''': This is a far away view of a man going to the ocean to go surfing. Then the zombie appears from the right side of the screen and screams. This also seems to use the same footage of the zombie that's used in K-fee Car commercial. | ||
[[File:K-fee_gargoyle.jpg|thumb|250px|The K-fee gargoyle actor.]] | [[File:K-fee_gargoyle.jpg|thumb|250px|The K-fee gargoyle actor.]] | ||
