Dumb Animals
Dumb Animals is the name of a Public Information Film released in 1985. It was made by "Respect for Animals". An organization attempting to stop the animal fur trade industry.
The ad is a cinema ad, it starts with a woman in a thick fur coat walking down the catwalk, with pop music playing in the background. Two other women join her also wearing thick fur coats as people watch and clap with cameramen taking photos. A while after the first woman stops and starts spinning in place to show off her fur coat, when one of the audience members notices blood on her face. Blood then starts spilling everywhere whilst the screams of different animals are heard. The women then walks away from the camera with her fur coat in her hand being dragged on the floor, leaving a trail of blood behind her as if it was a bag with a dead body inside.
The ad then ends by cutting to black followed by text that says: "It takes up to 40 dumb animals to make a fur coat. But only one to wear it." Ending with the organization's logo, their P.O. Box and address.
Links
NOTE: The following video contains graphic content!
- Original version: youtube.com/watch?v=D8MDnWPTheg
- Classic version: youtube.com/watch?v=MFP4dT_nIL4
