Fire Kills PSA

A particular Fire Kills PSA from the UK, circa 2008, contained a screamer

The PSA
The ad is shot home video style. It depicts a sleeping man with a cigar in-between his fingers. He's on a couch and was watching television. The camera focuses on the cigar, which has part of it sagging, threatening to fall off. Just as it does, the video cuts to a flaming skull zooming into the screen and screaming (the same scream from such screamers like The Maze) before fading to the message.

Link
WARNING: The following video contains a screamer.
 * youtube.com/watch?v=A_4x-GRC52A