The Nun - YouTube Ads

The Nun is a horror movie that came out in September 2018.

In August 2018, The Movie started its advertising campaign on YouTube. However, instead of using the movie's trailer, users were instead tricked by a 5-second unskippable ad by The Nun.

The ads would lure the user into a false sense of security, by doing one of the following:

 * A few seconds of a volume icon going up and down (much like macOS/iOS) for a few seconds, to trick the user into thinking it's an advert by Apple before The Nun pops up with an incredibly loud scream.


 * A fake buffering logo, to trick the user into thinking the ad is struggling to load, then The Nun, featuring Valak pops up with a loud scream.


 * Nothing about 5 seconds, then The Nun pops up along with a loud scream.
 * A spinning ball, much like the "Beach ball of death" found on Apple Macs.
 * Fades into a hall, then slowly move down the room, a bell tolls, then The Nun pops up.

On August 15th, 2018, after many users' complaints, YouTube pulled the ads from their site for containing "shocking content".

Other users claim a very similar ad is on Instagram & Snapchat, but rather than being one of the aforementioned ads, it's a flashing warning sign.

Links
NOTE : The following video contains a screamer
 * The video is 4 seconds long, so be warned! youtube.com/watch?v=N436v51QBkk
 * Official YouTube's statement regarding the ad: https://twitter.com/TeamYouTube/status/1029185298524123137 • (Safe)