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After the end of 2005, screamers and shock sites gradually transitioned from sending chain-mails to reaction videos where people recorded themselves reacting to videos, animations, and more. This idea was intentionally made for people to record themselves getting scared or horrified by screamers and shock sites. These are very popular on many video-sharing sites, such as YouTube. In other words, screamers and shock sites are the first kick-starters to ever take off the trend.

The first screamer topic of this trend was What's Wrong With This Picture?, which dated back to 2002. The earliest one was recorded on December 28, 2002, featuring a blonde woman reacting to the screamer, trying to find out what was wrong with it.