Halloween Horror Nights Singapore 2015

An ad for Universal Studio's Halloween Horror Nights in Singapore was aired in 2015, and became well known for its effective jump scare.

The Ad
The advertisement starts by showing a viewer discretion notice. After the notice disappears, the moon starts getting eclipsed; at the end of the video, the moon eventually becomes a "Blood Moon". This summons a number of dark figures who wreck havoc. Eventually, the ad displays a graphic shot of a body being dragged off, followed by the attraction advertisement. Just as the ad seems to stop, a bloody face pops up and screams before the video abruptly cuts off.

Link
WARNING: This commercial contains a screamer.

youtube.com/watch?v=p-bmnKYYDK4